Northern Jet, a private aviation provider with more than three decades in the industry, has appointed Ken Price as Charter Sales Broker. Price brings 37 years of aviation experience to the role, with a focus on strategic flight sourcing, charter sales, and client relationship management.
Extensive Aviation Background
Price's career spans a broad spectrum of aviation services, from arranging charter flights on small private aircraft to coordinating commercial airliners. His expertise includes passenger charters, air cargo, air ambulance, specialty aircraft, and scheduled shuttle services. He has also built a nationwide network of one-way and empty-leg charter opportunities, offering cost-effective travel solutions across the United States.
Chris Bull, CEO of Northern Jet, commented: “Ken brings decades of aviation experience and a valuable perspective on the private charter market. His industry knowledge, established relationships, and commitment to personalised client service make him a strong addition to our sales team.”
Price expressed enthusiasm about joining Northern Jet: “I look forward to leveraging my knowledge and more than 37 years of aviation experience to provide exceptional travel solutions and contribute to the company’s continued growth and success.”
Role and Impact
In his new role, Price will work closely with clients to understand their travel needs and source tailored private aviation solutions. His deep understanding of aircraft availability and operator relationships will enhance Northern Jet's ability to deliver responsive and personalised travel options. This appointment comes as Northern Jet continues to expand its fleet and services, including charter, fractional ownership, and aircraft management.
The private aviation sector has seen increased demand, particularly as European airport congestion drives affluent travelers to charter options. Northern Jet's investment in experienced sales talent like Price positions the company to capture a larger share of this growing market.
Price's appointment also reflects a broader trend in business aviation, where companies are strengthening their sales teams to meet rising demand for flexible, on-demand travel. As travel professionals seek efficient alternatives to commercial airline schedules, charter brokers like Price play a critical role in matching clients with the right aircraft and routes.
Northern Jet, headquartered in Grand Rapids, Michigan, serves clients across the United States and internationally. The company's fleet includes a range of light, midsize, and heavy jets, allowing it to serve diverse travel needs from short regional hops to transcontinental flights.
For travel industry professionals, this hire signals Northern Jet's commitment to deepening its charter sales capabilities and enhancing the client experience. As the private aviation market evolves, companies that invest in experienced brokers and robust client relationships are likely to gain a competitive edge.
