Sky Bird, a prominent airline consolidator based in North America, has introduced its #WhyUseATravelAgent campaign, aimed at reinforcing the critical role of travel advisers in today's complex travel environment. The initiative, unveiled during the company's 50th anniversary, seeks to unite industry professionals and educate consumers on the indispensable support that advisers provide.
The campaign arrives amid ongoing geopolitical tensions and frequent airline disruptions that have impacted travelers worldwide. Sky Bird is calling on travel agencies and industry partners to actively promote the benefits of working with professional travel advisers. To facilitate this, the company has developed a suite of marketing assets and social media content that agencies can tailor and share with their clients.
A Message from Leadership
Norman Knowles, CEO of Sky Bird, emphasized the irreplaceable value of travel advisers. “When disruptions happen, travelers quickly realize that technology alone cannot replace experience, advocacy, guidance, and human support,” he said. The campaign aims to remind travelers of the critical support advisers offer, especially during unexpected events.
Arvin Shah, Chairman of Sky Bird, added, “Travel advisers are the backbone of this industry, and they deserve greater visibility, stronger advocacy, and support.” The company's long-standing commitment to the adviser community includes exclusive airfare solutions, advanced booking technology through its WINGS Booking Platform, and 24/7 expert support.
Sky Bird's initiative aligns with broader industry efforts to highlight the value of travel advisers. For instance, WTTC Launches Global Campaign to Identify Seven Contemporary Wonders of Travel similarly aims to engage the travel community. Additionally, Dida Holdings Launches AI-Native Gateway for Hotel Bookings via Partner Platforms showcases how technology can support, not replace, human expertise.
As Sky Bird celebrates its milestone anniversary, the #WhyUseATravelAgent campaign underscores its dedication to strengthening the travel adviser profession and supporting its growth across North America. The company continues to provide tools and resources that empower advisers to deliver exceptional service to their clients.
