Wendy Wu Tours, known for its award-winning escorted tours across Asia, is expanding into North America with a dedicated USA & Canada collection launching later this year. The move marks a strategic shift for the operator, which has built its reputation on immersive, experience-led itineraries in destinations such as China, Japan, Vietnam, and India.
To spearhead the expansion, the company has appointed Jayne White as North America specialist. White brings more than 34 years of travel industry experience, including 27 years focused specifically on North America. Her previous roles include senior positions at Kuoni and Titan Travel, where she developed extensive knowledge of the region’s touring landscape.
“The opportunity to launch a brand-new North America programme with an award-winning escorted touring specialist was one that comes along once in a lifetime,” White said. Her appointment signals Wendy Wu Tours’ commitment to delivering the same quality and attention to detail in North America that it has achieved in Asia.
New Opportunities for Travel Agents
The expansion is expected to create fresh revenue streams for travel agents, who have long relied on Wendy Wu Tours for Asia bookings. Gary King, Head of Trade Sales at Wendy Wu Tours, noted that North America has always felt like the natural next step. “North America has always felt like the obvious next step for Wendy Wu Tours,” King said. “We are excited to offer our loyal customers and trade partners a new continent to explore with a trusted brand.”
The USA & Canada collection will feature escorted tours designed to showcase iconic landmarks and hidden gems, from national parks and coastal drives to vibrant cities. The programme aims to replicate the company’s signature blend of cultural immersion, expert guides, and seamless logistics that have earned it multiple industry awards.
Travel agents are encouraged to register their interest to receive early access to itineraries, pricing, and promotional materials. Wendy Wu Tours plans to provide comprehensive training and support to help agents sell the new product effectively.
The expansion comes at a time when demand for escorted travel in North America is rising, driven by both domestic and international travellers seeking curated experiences. The company’s entry into the market could intensify competition among established operators such as Trafalgar, Globus, and Insight Vacations.
Further details on the collection, including specific itineraries and departure dates, are expected to be announced in the coming months. Wendy Wu Tours has indicated that the programme will cater to a range of interests, from history and culture to adventure and wildlife.
For travel professionals looking to diversify their product offerings, the new North America line-up represents a significant opportunity. As the company builds its presence in the region, agents can leverage the brand’s existing reputation to attract both new and returning clients.
