AC Group, the award-winning Destination Management Company (DMC), has unveiled a new range of ticket-inclusive packages for the 2026/27 Premier League season. Designed to attract international football fans, the tours pair sought-after match tickets with curated cultural experiences across England, Scotland, and France.
The company’s bespoke itineraries go beyond the stadium. Travellers can explore England’s heritage, experience the passion of the Scottish Professional Football League (SPFL), or enjoy Ligue 1 matches at Parc des Princes to see Paris Saint-Germain. The packages are structured around three specialist brands: AC Tours, AC Luxe, and French Travel Partners, each targeting different traveller segments.
Global Appeal and High Demand
Rob Russell, CEO of AC Group, noted the enduring global appeal of Premier League football. “Premier League football’s significant global fan base has always seen exceptional interest for tickets from international visitors,” he said. “With the sport taking centre stage this summer, we’re already seeing high demand for ticket-inclusive tours and experiences.”
The season kicks off on 21 August 2026, and AC Group expects strong uptake from markets across Asia, North America, and the Middle East. The company’s approach blends sport with cultural exploration, offering fans a deeper connection to the destinations they visit.
For travel professionals, this initiative opens new opportunities to package football tourism with broader itineraries. Agents and tour operators can leverage AC Group’s expertise to create tailored experiences for clients, whether they seek luxury hospitality through AC Luxe or group travel via AC Tours. French Travel Partners adds a continental dimension, with Parisian adventures complementing the UK-focused offerings.
The launch comes as football tourism continues to grow, driven by major events and the sport’s global fanbase. AC Group’s packages are positioned to capture this demand, providing a seamless blend of match-day excitement and cultural immersion. For more on how travel companies are tapping into sports tourism, see Riyadh Air Launches Madrid and Málaga Routes, Accelerating European Network Expansion.
AC Group’s move also aligns with broader trends in experiential travel, where consumers seek authentic, memorable experiences. By combining football with cultural tours, the company differentiates itself in a competitive market. For insights into how hospitality brands are deepening guest connections, read Amari Launches 'Ari Service' to Deepen Guest-Destination Connections.
With the 2026/27 season promising iconic rivalries and high-stakes matches, AC Group’s initiative is poised to enhance the travel experience for football fans worldwide. The company’s multi-brand strategy ensures flexibility, catering to both luxury travellers and group tours. As the industry evolves, such integrated offerings are likely to become a staple for DMCs targeting sports tourism.
