Chatrium Phuket Rawai has officially opened its doors, introducing a 304-key resort along Phuket's less-developed Rawai coastline. The property marks a significant step in Chatrium's brand refresh, built around the Thai concept of Jai Sabai — an easy heart — which the group says redefines luxury as a sense of calm and connection with nature.
General Manager Richard Adrian Mehr said the resort aims to honour the spirit of the local Chao Lay community while offering guests a place to slow down and engage with their surroundings. "We want every stay to feel effortless, genuine, and deeply rooted in Thai care," Mehr noted.
Design and architecture
Designed by dwp in collaboration with Foreign Policy Design Group, the resort draws on Phuket's coastal landscapes and maritime traditions. The lobby evokes a tranquil coral reef, while traditional Toei Panan weaving patterns appear throughout the property, celebrating local craftsmanship. Guest rooms take cues from the shifting colours of the Andaman sky, creating a refined, residential atmosphere.
The property includes a range of accommodation options, from deluxe rooms to private villas, all positioned to maximise views of the Andaman Sea. The design aims to blur the line between indoor and outdoor living, encouraging guests to feel the island breeze and hear the waves.
Dining and culinary experiences
Executive Chef Yi-Fan Chu leads the culinary programme, focusing on Thailand's social food culture. The all-day dining venue, AuJaan, and Lamoon Beach Lounge serve menus inspired by southern Thai flavours, using local ingredients and time-honoured recipes. Younger guests can enjoy Kalui Kid's Corner & Bar, which offers a playful setting and creative refreshments.
The resort also positions itself as a venue for events and celebrations. The Sail, a function space inspired by Chao Lay boat hulls, can accommodate up to 250 guests, making it suitable for weddings, corporate retreats, and MICE gatherings.
Activities and wellness
Beyond dining, the resort offers a range of activities designed to foster well-being and exploration. Guests can join yoga sessions overlooking the sea, or embark on island-hopping trips to nearby islets. The property also provides access to water sports and cultural experiences that highlight Phuket's heritage.
The opening adds to a growing portfolio of hospitality developments in Phuket, which continues to attract international visitors. Chatrium's new property joins other recent launches in the region, such as ONYX Hospitality's cultural push linking Phuket and Penang, reflecting the island's evolving luxury landscape.
Chatrium Phuket Rawai is part of the Chatrium Hotels & Residences group, which operates properties across Thailand and beyond. The brand's refreshed identity, centred on Jai Sabai, is expected to be rolled out across its portfolio, reinforcing its commitment to authentic Thai hospitality.
With its blend of contemporary design, local cultural references, and a focus on ease, Chatrium Phuket Rawai aims to set a new benchmark for resort stays on Phuket's southern coast.
