citizenM has introduced dedicated marathon packages at its three Amsterdam hotels for the TCS Amsterdam Marathon, scheduled for 18 October. The offer targets the growing trend of race-cations, where travellers combine endurance events with city breaks, a segment that has been reshaping global travel as participation in marathons and similar events surges.
Package details and amenities
The packages are designed to give runners a seamless race-weekend experience. Guests will have access to a hot and cold breakfast buffet with unlimited barista-made coffee, ideal for pre-race fuelling. After crossing the finish line, runners can use a recovery kit from Dutch sports nutrition brand Upfront, which includes electrolytes and energy gels. The hotel also provides a power shower and an XL king bed, plus a glass of sparkling wine to celebrate the achievement. For those needing extra rest, late check-out options are available.
citizenM's design-led hospitality approach is central to the offering, combining convenience with the brand's signature modern aesthetic. The packages are available for stays from 16 to 19 October, with a minimum two-night requirement.
Three Amsterdam locations
citizenM operates three properties in Amsterdam, each catering to different traveller needs. citizenM Amsterdam Airport Schiphol offers easy access for those flying in for the event, making it a practical choice for international participants. citizenM Amsterdam Amstel, located in the city centre, provides a vibrant base for extending the marathon weekend into a broader city break. Meanwhile, citizenM Amsterdam South, situated in the business district, offers a more spacious and relaxed environment.
This initiative aligns with the broader trend of hotels and destinations capitalising on the rise of race-cations, as endurance events become a key driver of travel demand. For travel professionals, such packages represent an opportunity to tap into the lucrative sports tourism segment, which continues to grow globally.
citizenM's move also reflects a wider industry focus on wellness and recovery, similar to recent offerings from other hospitality players. For instance, JW Marriott Mumbai Juhu's wellness event highlights how hotels are integrating fitness and recovery into their guest experiences. Additionally, Radisson's sustainable events roadmap shows how the sector is evolving to meet new traveller expectations.
With the TCS Amsterdam Marathon drawing thousands of participants from around the world, citizenM's packages are positioned to capture a share of this influx. The brand's focus on technology-enabled, self-service stays appeals to a younger, active demographic, making the marathon offer a natural fit.
For agents and tour operators, these packages provide a ready-made product to offer clients seeking a hassle-free race weekend. The inclusion of recovery amenities and flexible check-out times addresses the specific needs of runners, a detail that can differentiate a booking.
As the travel industry continues to see growth in sports-related travel, citizenM's marathon packages serve as a case study in how hotels can leverage local events to drive occupancy and enhance guest loyalty.
