dnata Travel has expanded its UAE retail footprint with the opening of a new premium store at One Central, Dubai, on 1 September 2026. The location marks the company's 15th retail outlet in the Emirates and underscores its continued investment in face-to-face travel advisory services.
Positioned in a prime business and lifestyle district, the store blends contemporary design with private consultation areas, aiming to cater to the evolving demands of modern travelers. It serves both the corporate community and leisure visitors at One Central, offering access to dnata Travel's full suite of services—flights, hotels, cruises, tours, attractions, transfers, and tailor-made itineraries.
Personalized service in a digital age
Meerah Ketait, Head of Retail and Leisure UAE at dnata Travel, highlighted the shifting dynamics of travel planning. "Travel has become increasingly personal. Whilst customers value the convenience of booking online, many still seek expert guidance when planning complex itineraries, luxury holidays, or once-in-a-lifetime experiences," she said.
The new store is designed to facilitate that guidance. "We've created a space where customers can sit down with our experts, be inspired, and plan everything from a quick weekend escape to a journey they've been dreaming of for years," Ketait added.
The opening reflects strong demand for premium, in-person travel consultations, a trend that has been observed across the industry. Recent data from Singapore, for instance, showed a surge in premium travel bookings, indicating that high-end travelers are increasingly willing to invest in bespoke experiences.
Located on the Ground Floor, Office 4 at One Central, opposite Joe & the Juice, the store operates daily from 09:00 to 23:00. Its extended hours are intended to accommodate the schedules of busy professionals and leisure travelers alike.
This expansion is part of dnata Travel's broader strategy to adapt its retail network to changing consumer preferences. While online booking remains popular, the company sees a growing segment of travelers who value human expertise, especially for complex or high-value trips. The new store is a direct response to that demand.
For travel industry professionals, the move signals a continued commitment to the retail channel as a complement to digital platforms. As other players in the sector, such as Klook's expansion of creator shops, explore new distribution models, dnata Travel's investment in physical retail demonstrates that the advisory role remains vital.
The One Central store joins dnata Travel's existing network across the UAE, which includes locations in Dubai, Abu Dhabi, and other key areas. The company's retail presence is a cornerstone of its customer engagement strategy, offering a tangible touchpoint for travelers seeking inspiration and expert advice.
With the travel industry continuing to rebound and evolve, dnata Travel's latest opening is a clear indicator that premium, personalized service is a growth area. The company's focus on creating an inviting, consultative environment at One Central is likely to set a benchmark for other retailers in the region.
