Klook has expanded its Kreator Shops feature to all 30,000 creators in its Klook Kreator Programme, a move that transforms travel content into a direct booking channel. The announcement was made at the KREATORVERSE 2026 summit held in Phu Quoc, Vietnam, underscoring the company's commitment to bridging the gap between travel inspiration and transaction.
Kreator Shops, which began as a pilot in 2023, now gives each creator a single link to showcase their entire portfolio of travel recommendations—spanning attractions, tours, hotels, and more. Fans can browse and book directly from the creator's personalized storefront, eliminating the need to switch platforms or search for separate booking pages.
Marcus Yong, Vice President of Global Marketing at Klook, emphasized the evolving nature of influence: "Influence isn't disappearing, but what it means to be influential is changing. Our Kreators aren't just sharing travel content, they're actively inspiring movement."
Creator-driven bookings on the rise
Data from Klook's Travel Pulse 2026 study reinforces the power of creator recommendations: four in five travellers say they book experiences based on creator content, with a significant portion influenced by micro or niche creators rather than celebrities. This shift highlights the growing importance of trust and authenticity in driving travel purchases.
The results speak for themselves. Since the pilot phase, creator-led bookings have surged by 246% in 2025, while average bookings per active Kreator increased by 36%. These figures suggest that Klook's investment in its creator ecosystem is paying off, as travellers increasingly turn to trusted voices for their travel decisions.
Klook continues to expand its creator offerings, now providing over 1,500 experiences across eight key destinations, including new additions Mainland China and Vietnam. The company also plans to grow its KREATORVERSE events, fostering community and collaboration among creators worldwide.
This move aligns with broader trends in the travel industry, where social commerce and influencer marketing are becoming integral to the booking journey. For travel professionals, the expansion of Kreator Shops signals a shift in how distribution channels are evolving—creators are no longer just marketers but are becoming direct sales channels.
Klook's focus on creator-led bookings also complements its deepening partnership with Mastercard in the Asia-Pacific region, which aims to enhance experience-led travel. Additionally, the company's recent collaboration with the Korea Tourism Organisation underscores its commitment to regional travel and digital innovation.
As the travel industry continues to recover and evolve, Klook's Kreator Shops represent a new model for monetizing content and driving bookings. For airlines, hotels, and tour operators, partnering with creators who have direct booking capabilities could offer a fresh avenue to reach engaged audiences.
With the travel demand in Asia-Pacific remaining strong—95% of travellers plan to keep their 2026 travel plans—the timing of this expansion is strategic. Klook is positioning itself at the intersection of content and commerce, a space that is likely to become increasingly competitive as other platforms seek to replicate its success.
For now, Klook's Kreator Shops offer a compelling case study in how travel companies can leverage the creator economy to drive measurable results. The 246% surge in creator-led bookings is a clear signal that this model resonates with travellers, and it will be interesting to see how other players in the industry respond.
