Holland America Line has opened reservations for its 2028 Canada and New England season, a program that will see the line operate more calls into Montréal than any other cruise company. Running from May through October 2028, the season will be served by the Volendam and the newly transformed Zuiderdam, which is making its regional debut following a comprehensive fleet-wide modernization.
The Zuiderdam's arrival marks the first time the post-Evolution ship will sail in Canadian waters. The vessel, part of Holland America's largest fleet investment in its 153-year history, now features new Solo Verandah staterooms, expansive Bridgeview Suites, and the Grand Dutch Café. The line's vice president of revenue planning and deployment, Paul Grigsby, emphasized the immersive nature of the itineraries: “From the French influence of Montréal and Québec City to the maritime traditions of Atlantic Canada, the region offers an extraordinary mix of culture, history and natural beauty.”
Itinerary highlights and deployment
The 2028 schedule includes voyages ranging from seven to 14 days, with longer Collectors’ Voyages available for those seeking extended exploration. Departure points span Montréal, Québec City, Boston, New York, and Fort Lauderdale, giving agents and travelers flexibility in routing. Select sailings feature late-night calls and overnight stays, allowing guests to experience destinations more fully.
Among the standout itineraries are the 7-Day Canada and New England Circle, the 9-Day Lighthouse and Harbours, and the 14-Day Atlantic Coast and Québec voyage. Prices start from £1,809 per person, with early bookings eligible for up to $300 in onboard credit and other perks.
This deployment comes as other lines also expand their North American offerings. For instance, Princess Cruises has added an Amazon River return to its 2028-29 Americas season, and Royal Caribbean has unveiled year-round Europe sailings for the same period. Holland America's focus on Canada and New England, however, remains distinctive for its depth of Montréal calls.
Onboard, the line is enhancing the destination experience with regional dining, local entertainment, and programming that highlights the culture and history of each port. The Grand Dutch Café, a signature venue, offers a taste of the line's heritage, while the new stateroom categories cater to solo travelers and those seeking more space.
For travel advisors, the 2028 season presents an opportunity to sell a premium product in a region that continues to attract repeat cruisers. Holland America's investment in the Zuiderdam, part of a broader fleet evolution, signals a commitment to the Canada/New England market that rivals other premium lines.
As the cruise industry looks toward 2028, Holland America's Montreal-centric approach could set a benchmark for destination immersion. With the CLIA reporting 21 new river ships for 2027, the ocean segment is also evolving, and Holland America's strategy of combining modernized hardware with culturally rich itineraries positions it well for the coming years.
Bookings are now open, and with early booking incentives, the line expects strong demand from both North American and international guests. The 2028 season underscores Holland America's role as a key player in the region's cruise tourism, offering a blend of comfort, heritage, and exploration.
