The luxury travel segment is proving remarkably resilient in 2026, according to new data from Travel Experts, a US host agency with more than 600 independent advisers. A survey of its US affiliates shows that 85% reported a substantial increase in business during the first half of the year, while only 7% experienced a slow start that has since improved.
Looking ahead, 49% of advisers anticipate strong bookings for the remainder of 2026, and a quarter already have confirmed bookings for 2027 and 2028. This forward momentum comes despite persistent global challenges, including geopolitical conflicts and rising fuel prices, which have not dampened affluent travellers' appetite for premium experiences.
Europe remains the top draw
Europe continues to dominate as the preferred destination for luxury travellers, with both ocean and river cruising particularly popular. The Caribbean and domestic US travel have also gained traction, as some clients opt to stay closer to home amid global uncertainties. Meanwhile, Africa, South America, Australia, and New Zealand are seeing robust growth, with Italy, Ireland, and Japan maintaining their status as perennial favourites.
Individual advisers are reporting strong numbers. Michelle Orr of Master Travel noted an 18% increase in sales year-to-date, while Marisa DeSalvio of DeSalvio Travel had already surpassed her entire 2025 sales volume by July. The trend of last-minute bookings is also accelerating, with clients seeking premium and luxury options on shorter timelines.
Sharon Fake, Executive Director at Travel Experts, said: "Our advisers have traditionally been a bellwether for predicting how the luxury travel business was going to flow."
Shifting preferences: quality over quantity
The survey highlights a clear shift toward multigenerational travel and personalised experiences. Megan Mack of Heirloom Adventures observed that clients are prioritising quality over quantity, investing in private guides and exclusive experiences rather than simply ticking off destinations. This aligns with broader industry trends, such as the expansion of Asian hotel groups catering to growing regional wealth.
For travel professionals, the data underscores the importance of flexible planning and strong supplier relationships. As last-minute luxury bookings rise, agents must be prepared to secure premium inventory on short notice, whether that means a suite on a record European cruise season or a private villa in Provence, which leads Europe's 2026 villa value rankings.
The resilience of the luxury market is also evident in other sectors, from Emirates' extended discounted fares to the continued growth of expedition cruising. While challenges remain, the overall outlook for luxury travel in 2026 is decidedly positive, with advisers well-positioned to capitalise on sustained demand.
