As the year-end holiday season approaches, S Hotels & Resorts is rolling out a festive programme across four of its Thai properties, blending tropical settings with seasonal dining, family-oriented activities, and accommodation discounts. The lineup spans Phuket, Phi Phi, and Koh Samui, targeting both leisure travellers and groups seeking a warm-weather escape.
SAii Laguna Phuket: family-focused festivities
At SAii Laguna Phuket, the resort is offering a 10% saving on accommodation through its festive stay offer. Families can enjoy a range of activities, including gingerbread house decorating, meet-and-greet sessions with Santa, and arts and crafts. Adults can unwind at the newly opened SunRay Social & Swim Club, while evenings feature outdoor film screenings under the stars.
The year-end programme includes beachfront gatherings, live music, and festive cocktails, culminating in a New Year's Eve gala dinner with entertainment and fireworks over the Andaman Sea. Dining highlights include themed evenings showcasing Indian, Thai, Mediterranean, and Italian cuisines, with fresh seafood sourced from Phuket's waters. Beach cookouts and grilled specialities will keep the celebrations going between Christmas and New Year. Guests booking any signature spa treatment also receive a complimentary mini-facial.
SAii Phi Phi Island Village: adventure and relaxation
SAii Phi Phi Island Village, set amid lush greenery, is offering a festive stay package with 10% savings. The celebrations feature beachfront Christmas feasts, festive dinners, and traditional Thai dance performances, followed by a fireworks display to welcome the New Year.
For those looking to explore, the resort offers kayaking through mangrove forests, island-hopping adventures, and diving experiences for all skill levels. Families can enjoy snorkelling or take professional diving lessons. The spa provides a range of treatments, and guests can purchase SAii-curated keepsakes such as botanical essential oils, pillow mists, and gemstone rollers.
SAii Koh Samui Villas: a romantic retreat
SAii Koh Samui Villas, an adults-only resort with spacious pool villas, is targeting couples and small groups with a 15% accommodation saving. The newly opened SunRay Social & Swim Club offers all-day celebrations, with dining that highlights southern Thai flavours, live barbecue stations, pasta, kebabs, and charcoal-grilled Samui seafood. Signature SunRay cocktails are also on the menu.
The spa is introducing year-end treatments featuring local coconut, including a reviving facial, head and hair massage, and a full-body coconut oil massage. New Year's Eve brings a beachfront celebration with traditional Thai and fire dances, live music, and a saxophonist.
Santiburi Koh Samui: heritage and charity
Santiburi Koh Samui is offering a 15% accommodation saving throughout the holiday season. The resort's signature restaurant, Sala Thai, will host a Christmas Eve celebration featuring refined Siamese cuisine and traditional dance performances. The property's “Cheers for Charity” initiative supports the Samui Special Needs Foundation, with guests invited to meet children from the foundation as they join Christmas carols.
Wellness and family activities are also part of the programme. The spa uses local coconut in cooling facial treatments and warming massage oils. Younger guests can enjoy doll-making, bag-painting, and treasure hunts. Festivities build towards New Year's Eve with craft sessions and a sing-along, followed by a white-and-gold waterfront celebration at The Beach House restaurant, featuring a gala dinner with Thai and international dishes and a fireworks finale. For a quieter evening, the newly opened 1933 Bar offers crafted cocktails and curated vinyl in a speakeasy setting.
With Thailand's travel demand on the rise, these festive packages align with broader trends in the region. According to recent data, Thailand is set to lead Asia in trip frequency by 2027, and the country's MICE sector is also shifting focus to digital visibility and regional expansion. For travel professionals, these offerings present opportunities to upsell festive getaways to clients seeking a tropical alternative to traditional winter holidays.
For more information and bookings, visit www.saiihotels.com and www.santiburisamui.com.
