Scale UK is set to host its fourth annual event in Brighton on 9–10 June 2026, marking a first for the UK short-term rental industry by dedicating the entire opening day to artificial intelligence. The conference targets professionals across the holiday rental ecosystem, from property managers to technology vendors, at a time when AI is reshaping operations, marketing, and guest experience.
AI Takes Centre Stage
The first day will focus on AI fundamentals, agentic AI, and scalable operating models, with exhibitors demonstrating real-world applications for the rental market. The second day shifts to the UK market, covering key signals shaping the sector and the future of rental licensing. Notable speakers include Sally Henry of KeyData and Miro Gospodinov of myDataValue.
Damian Sheridan, Co-Founder and CEO of Scale, said: “AI is no longer a fun, futuristic idea, it’s central to short-term rental operations, management and marketing. We’re excited to bring innovative ideas to the UK market and inspire attendees to implement them in their own businesses.”
Exhibitor Highlights
Exhibitors will unveil new technology launches and market expansions. Hospitable introduces a £0 property management software tier, while PriceLabs showcases its Revenue Accelerator, designed to improve search visibility and bookings. KeyData will launch Dex AI, an AI-powered Data Experience Engine. Simply Owners marks its 10th anniversary with over 6,000 holiday rentals listed.
The event underscores how AI is moving from experimental to operational in the short-term rental space. For travel professionals, the conference offers insights into automation, dynamic pricing, and data-driven decision-making that can be applied across hospitality and travel tech.
For broader context on how technology is reshaping travel, see our coverage of hidden bank fees squeezing travel margins and the Etihad-TAROM codeshare linking Abu Dhabi to Eastern Europe.
