Dublin's hospitality scene is set to gain a new player this autumn as The July, an Amsterdam-inspired aparthotel, opens its doors on Capel Street. The property, which blends residential comfort with hotel services, targets modern travellers seeking longer stays and local immersion.
The July offers a range of accommodation options, from studios to one-bedroom suites, many with private terraces and full kitchens. The design is a collaboration between The July's in-house team, led by Dublin native Caitriona McGachy, and award-winning interior studio Fettle. The interiors draw on Dublin's Georgian architecture and local landmarks, while incorporating sustainable elements such as solar power and non-toxic materials. The building has earned a BREEAM Excellent certification, reflecting a growing trend among hoteliers to prioritise environmental credentials.
F&B and community focus
Central to The July is Ónora, a neighbourhood restaurant developed with the Bereen Brothers, who are known for successful Dublin eateries. Ónora will offer all-day dining with locally sourced ingredients and vibrant cocktails, alongside a fast-paced coffee hatch for guests on the go. This focus on food and beverage is a key differentiator for aparthotel brands looking to attract both guests and locals.
Joost van Beek, CEO of The July, expressed enthusiasm for the Dublin launch, stating, “We’ve built a space that blurs the lines between living, working, and exploring.” The property also features an on-site barber shop, co-working spaces, and wellness facilities, including a sauna and gym. These amenities cater to the growing demand for work-leisure travel, particularly among corporate clients and remote workers.
General Manager Melanie Nocher highlighted Capel Street's vibrant history as an ideal setting for The July, aiming to create a community hub for both guests and locals. The street is known for its mix of independent shops, restaurants, and cultural venues, making it a draw for travellers seeking an authentic Dublin experience.
Bookings are available from 15 October, with introductory offers including a 20% discount and complimentary breakfast or airport pickup for stays until 31 March 2027. This aggressive launch strategy is designed to build occupancy quickly and establish The July as a go-to option in Dublin's competitive accommodation market.
The July's entry into Dublin reflects a broader trend of aparthotel expansion across Europe, as travellers increasingly favour the flexibility and space of apartment-style accommodation. The brand, which originated in Amsterdam, is known for its design-led approach and focus on neighbourhood integration. Dublin joins a portfolio that includes properties in the Netherlands and other European cities.
For travel professionals, The July represents a new option for clients seeking extended stays or a more residential feel in Dublin. The property's combination of hotel services, dining, and wellness facilities positions it well for both leisure and business travellers. With its sustainable credentials and community focus, The July is likely to appeal to a discerning clientele.
As the hospitality sector continues to recover and evolve, openings like The July signal confidence in Dublin's appeal as a destination. The city's strong tourism numbers and growing corporate travel market make it an attractive location for innovative accommodation concepts. Travel agents and corporate bookers should note the introductory offers and the property's unique positioning.
