Trip.com has launched its End of Financial Year (EOFY) Mega Sale, a four-week promotion targeting Australian travelers ahead of the winter season. The sale, which began June 9, 2026, offers tiered discounts across hotels, flights, and travel accessories, with some deals reaching up to 70% off. The campaign is structured in weekly phases, each focusing on a different travel category, and is accessible via the Trip.com app on a first-come, first-served basis.
Weekly Deal Structure and Key Offers
The first week (June 9–15) centers on travel essentials, including up to 50% off coupons for attractions and eSIMs, car hire discounts, and Buy 1 Get 1 Free promotions. The second week (June 16–22) shifts to hotel mega deals, with up to 70% off hotel coupons and flash sales on accommodation starting at A$9 per night. The third week (June 23–29) highlights flights: domestic fares from A$29 between major Australian cities, and international routes from A$109 to Bali and A$149 to Ho Chi Minh City. The final week (June 30) offers last-chance deals before the financial year ends.
Trip.com has secured partnerships with several airlines and airports to enhance the sale. Notably, flights from Sydney to China are discounted by up to A$100, with flash sales offering fares as low as A$189 to Shanghai and Beijing. Queenslanders can enjoy 50% off flights to Asia from Brisbane Airport, and there are significant savings on flights with Malaysia Airlines. These deals are available in AEST time and subject to terms and conditions.
The EOFY sale comes as Trip.com continues to expand its presence in the Australian market, competing with other online travel agencies like Expedia and Booking.com. The promotion is designed to drive winter travel demand, particularly for short-haul destinations in Asia and domestic getaways. Travel agents and tour operators may find these offers relevant for clients seeking value-oriented packages.
For industry professionals, this sale underscores the growing importance of seasonal promotions in the Australian market. Similar strategies have been employed by other platforms, such as Hyatt's Asia-Pacific promotion with up to 25% discount on stays, which targets a similar demographic. The use of flash sales and coupon drops reflects a trend toward dynamic pricing and limited-time offers to drive bookings.
The sale also highlights the role of mobile apps in travel distribution. Trip.com encourages users to download its app to access deals, aligning with broader industry shifts toward social commerce and AI-driven booking tools, as seen in how social commerce and AI reshape travel distribution. This approach is particularly effective for younger travelers who rely on mobile platforms for travel planning.
For airlines, the partnership with Trip.com offers a channel to fill seats during the winter season, especially on routes to China and Southeast Asia. The Sydney–China discounts, for instance, could help boost load factors on routes operated by carriers like China Southern and Air China. Similarly, the Brisbane–Asia deal may benefit airlines such as Qantas and Jetstar, which serve those markets.
Hoteliers and hospitality providers should note the emphasis on accommodation deals, with some properties offered at A$9 per night. This aggressive pricing could drive volume but may pressure margins. Cruise lines and tour operators might also find opportunities to bundle these offers with their own packages, though no such partnerships were announced in this sale.
Overall, Trip.com's EOFY Mega Sale is a targeted effort to capture Australian winter travel spend, leveraging deep discounts and strategic partnerships. Travel professionals should monitor the results to gauge consumer response and adjust their own promotional strategies accordingly.
