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Best Western Expands Southeast Asia Footprint with Six New Properties Across Four Countries

Best Western Expands Southeast Asia Footprint with Six New Properties Across Four Countries
Hospitality · 2024
Photo · Olivia Whitfield for Travelmao
By Olivia Whitfield Luxury Travel Jan 3, 2024 3 min read

BWH Hotels has strengthened its Southeast Asia presence with the opening of six properties across Thailand, Indonesia, Vietnam, and the Philippines. The new additions span the group's Best Western, Best Western Plus, Best Western Premier, BW Signature Collection, and SureStay Plus brands, catering to both business and leisure segments.

Thailand: Two New Properties in Bangkok and Pattaya

In Bangkok, the Best Western Click Sathorn 11 Bangkok has opened in the Sathorn financial district, steps from the Saint Louis BTS SkyTrain station. The 119-room property features Smart TVs with screen mirroring, marble accents, and padded headboards. On-site amenities include a restaurant and an outdoor swimming pool, positioning it for both holidaymakers and corporate travelers.

In Pattaya, The Sanctuary Resort Pattaya – BW Signature Collection marks the brand's debut in the city. Located on Jomtien Beach, the 164-room resort offers sea views, pool beds, and a rooftop bar. Family-focused amenities include bunk beds in some rooms and the Oceana restaurant with an aquarium featuring sharks. The property is near golf courses, night markets, and waterparks.

Indonesia: MICE-Ready Hotel in West Java

The Alhambra Hotel & Convention, BW Signature Collection has opened in West Java's Mount Galunggung area. The 116-room property features a domed architectural design and panoramic volcano views. Its 1,000-delegate convention hall targets weddings and conferences between Tasikmalaya City and Kampung Naga village, strengthening the group's MICE capabilities in the region. For more on MICE trends in Southeast Asia, see GBTA APAC 2026: Southeast Asia Emerges as Business Travel Hub Amid Western Tensions.

Vietnam: Luxury Beachfront in Nha Trang

Best Western Premier Marvella Nha Trang has debuted in the coastal city of Nha Trang. The 335-room property blends rustic and glamorous design elements, with hardwood floors, marble surfaces, and floor-to-ceiling windows overlooking the bay. Room categories range from 31-sqm Superior Rooms to 218-sqm Presidential Suites. Facilities include a 3D golf simulator, kids' club, spa, gym, and a sky-brushing infinity pool. The hotel targets work-health balance in one of Vietnam's key tourism destinations. Vietnam's culinary scene is also gaining recognition; see Vietnam's Michelin Guide 2026: 11 One-Star Restaurants Mark Culinary Milestone.

Philippines: Two Properties in Luzon and Visayas

Best Western Plus Metro Clark has opened in Angeles City, near Clark Freeport Zone. The property features 186 rooms with marble and gold accents, three on-site dining options including The Legend Hong Kong Seafood Restaurant and Cactus Jack Smokehouse, plus a gym, event space, and an outdoor pool with views of Mount Pinatubo.

SureStay Plus by Best Western Cebu City has launched in the center of Cebu City, near Magellan's Cross, Basilica del Sto. Niño, and Fuente Osmeña Circle. The 63-room property offers natural stone walls, wood accents, kitchenettes, and connecting rooms. It caters to families and extended-stay travelers, with easy access to the Sinulog Festival.

These openings reflect BWH Hotels' strategy to diversify its Southeast Asian portfolio across price points and travel purposes, from beach resorts to MICE venues and city hotels. The group now operates over 100 properties in the region.

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