dnata Travel has recorded a 31% year-on-year increase in UAE staycation bookings for the October half-term period, underscoring a sustained shift among Gulf residents toward convenient, value-driven domestic breaks. The travel management company said the UAE remains the top choice for families seeking quality time without the logistical burden of international travel.
Dubai leads the staycation charge, capturing 78% of all bookings, followed by Abu Dhabi and Ras Al Khaimah. Demand is particularly strong for hotels with direct access to leisure and entertainment hubs such as Yas Island and Palm Jumeirah. Beachfront resorts, especially all-inclusive properties, are proving popular with families looking to maximise value.
Changing traveller behaviour
Meerah Ketait, Head of Retail and Leisure UAE at dnata Travel, attributed the trend to broader shifts in consumer preferences. “The sustained popularity of staycations reflects broader shifts in traveller behaviour, with families placing greater value on convenience, flexibility, and meaningful experiences,” she said.
The staycation boom is not occurring in isolation. International travel demand remains robust, with the Maldives, Spain, France, Thailand and Mauritius among the most sought-after destinations. Spain has seen a 65% increase in sales year-on-year, while demand for the United States has risen by 6%. France and Japan are also outperforming last year’s figures, and Finland is emerging as a cooler-weather alternative for travellers looking to escape the Gulf heat.
Family travel spending is on the upswing, with average booking values climbing 6% year-on-year. Notably, bookings made through dnata Travel’s retail stores have increased by 16%, while those originating via social media channels have tripled compared to the same period last year. The company said social media continues to play a pivotal role in travel inspiration and decision-making, prompting it to expand its holiday package offerings across both local and international destinations.
For travel professionals, the data points to a resilient UAE outbound and domestic market. The staycation surge aligns with broader regional trends, as hoteliers on the Palm and Yas Island continue to invest in family-friendly amenities. Meanwhile, the strong performance of long-haul routes to Europe and Asia suggests sustained appetite for international leisure travel.
dnata Travel’s figures come as the wider industry prepares for the winter season. Airlines and hotel groups are watching demand patterns closely, with the UAE’s October half-term providing an early indicator of peak-season behaviour. The company’s retail and social channels are expected to remain key growth drivers, particularly as travellers seek personalised advice and curated packages.
As the travel landscape evolves, staycations are likely to remain a permanent feature of the UAE market, offering a flexible option for residents and a steady revenue stream for local hospitality providers.
