Hard Rock Hotel Davos will reopen its doors on 15 December 2026, marking the start of the Swiss winter season with a refreshed blend of Alpine tradition and the brand's signature rock-and-roll flair. Located in the heart of Davos, the four-star property aims to attract both leisure travelers and corporate groups seeking a distinctive high-altitude retreat.
Winter amenities and experiences
The hotel's winter programme centres on The 5th rooftop bar, which offers 360-degree views of the surrounding peaks. While the rooftop is a summer favourite, the property has adapted it for colder months with heated loungers and a curated selection of Swiss mulled wines. In winter, guests can also indulge in fondue dining, a nod to local culinary traditions, served in the hotel's Sessions restaurant.
Rock Spa® remains a year-round draw, offering signature treatments that incorporate Alpine botanicals. The hotel also continues its Rock Om® in-room yoga programme, allowing guests to practice with mountain views from their private balconies. Daily breakfast features regional specialities, including Bündnerfleisch and fresh Alpine cheeses.
Dining and entertainment
Sessions restaurant delivers a Hard Rock twist on classic Swiss dishes, such as rösti with a spicy kick and a reimagined Zürcher Geschnetzeltes. For drinks, GMT+1 bar serves signature cocktails, craft beers, and fine wines, with weekly live concerts adding to the vibrant atmosphere. The 5th rooftop bar remains the go-to spot for panoramic après-ski drinks.
Targeting MICE and events
Beyond leisure, Hard Rock Hotel Davos is positioning itself as a venue for weddings, honeymoons, and corporate events. The property's dramatic natural setting and flexible event spaces aim to capture a share of the Alpine MICE market, which has seen renewed demand as companies seek off-site venues that combine productivity with memorable experiences. The hotel's all-season positioning also supports summer activities like hiking and cycling once the snow melts.
Strategic context
The reopening comes as the hospitality industry continues to invest in Alpine destinations. Similar moves include andBeyond's planned rebuild of its Okavango Delta lodge, underscoring a broader trend of premium properties refreshing their offerings. In Europe, Address Beach Resort Marassi has extended its Mediterranean season, while The Pavilions Hotels & Resorts is rolling out winter discounts across Asia and Europe, indicating a competitive winter landscape.
Hard Rock's Davos property is part of the brand's European expansion, which includes hotels in major cities and resort destinations. The company has not disclosed booking figures, but early interest from ski groups and corporate planners is said to be strong.
For travel agents and tour operators, the reopening adds a new option for clients seeking a blend of Swiss tradition and contemporary energy. The hotel's dog-friendly policy and family-oriented amenities also broaden its appeal.
