The Parisian Macao, Sands China's French-themed resort on the Cotai Strip, has marked a decade of operations with a series of high-profile celebrations. The milestone events, held at the property's Le Cristal Parisian venue, drew government officials, VIPs, and travel industry media, underscoring the resort's role as a cornerstone of Macao's integrated resort landscape.
At the heart of the festivities was a collaboration with Moët & Chandon, featuring exclusive dinners that paired the house's champagnes with a five-course menu crafted by Executive Chef Jean-Michel Bardet. Bardet, who brings a Michelin-starred pedigree to the property, designed dishes to complement the champagne's character, with a standout course pairing Grand Vintage 2016 with John Dory, green peas, Chinese pear, lemon verbena foam, and beurre blanc. The dinners were part of Sands Lifestyle's Celebrity Chefs' Table series, a six-week programme that showcased seven guest chefs.
The anniversary also featured a spectacular drone show, with 1,500 drones illuminating the sky above the resort's iconic Eiffel Tower replica. The display, visible from Le Cristal Parisian, offered guests a unique vantage point and reinforced the property's visual identity on the Cotai skyline.
Beyond the anniversary: ongoing attractions
Beyond the milestone celebrations, The Parisian Macao continues to invest in guest experiences. The resort is currently hosting an immersive installation based on Antoine de Saint-Exupéry's Le Petit Prince (The Little Prince), running until 11 October 2026. The experience includes themed installations, interactive adventures for children, and afternoon tea offerings, appealing to family and leisure travellers.
For those planning visits around Macao's event calendar, the property's Cotai Water Jet is operating special 'Macau Cruise Fireworks Route' sailings on 25 September and 1 and 4 October, coinciding with the 34th Macao International Fireworks Display Contest. These cruises provide passengers with a maritime perspective on the pyrotechnics, one of two such tourism cruises available in the city.
The anniversary comes as Macao's tourism sector continues to recover and diversify. The Parisian Macao's decade-long run has seen it welcome over 100 million visitors, a figure that underscores its significance to the destination. The property's blend of French-inspired hospitality, gaming, and entertainment has made it a key player in the competitive Cotai market.
Industry observers note that such milestone celebrations are part of a broader strategy by Sands China to maintain relevance and drive repeat visitation. The resort's investment in culinary programming, family-friendly attractions, and unique experiences like the Little Prince installation reflects a shift toward non-gaming offerings, aligning with Macao's push to expand its tourism appeal beyond casinos.
For travel professionals, The Parisian Macao's anniversary events highlight the importance of experiential marketing in the luxury hospitality segment. The collaboration with Moët & Chandon, a brand synonymous with celebration, and the use of drone technology for visual impact, are tactics that could be replicated by other properties seeking to mark significant milestones.
As Macao continues to host major events, including the fireworks contest and the Wynn Signature's 2026 Hypercar Exhibition, the city's integrated resorts are leveraging such occasions to attract both regional and international visitors. The Parisian Macao's decade-long success story serves as a case study in how themed resorts can sustain appeal through continuous innovation and strategic partnerships.
With the Little Prince experience running through 2026 and the fireworks cruises offering a seasonal draw, The Parisian Macao is positioning itself for another decade of growth. The property's ability to blend French elegance with Macao's vibrant tourism landscape will likely remain a template for other operators in the region.
