Preferred Hotels & Resorts has expanded its Preferred Wellbeing programme, originally launched in May 2026, to encompass more than 70 independent hotels and resorts worldwide. The winter collection is designed to position wellness as an integral part of the guest journey, with a focus on physical recovery and mental restoration during the colder months.
Unlike conventional spa offerings, the programme curates property-specific experiences that leverage local environments and expertise. From mountain recovery therapies in the US to thermal bathing in the Alps, the initiative reflects a broader industry shift toward personalised, outcome-driven wellness travel.
Mountain recovery in the US
At Edgewood Tahoe Resort in Nevada, the Boots Off Recovery Package combines NormaTec air-compression therapy with an Oxygen Bar, targeting post-activity recovery for skiers and hikers. Meanwhile, Montage Big Sky in Montana offers the Peak Performance Recovery treatment, pairing assisted stretching with Hyperice Normatec therapy to ease muscle fatigue after outdoor exertion.
These offerings align with the growing demand for recovery-focused amenities at mountain destinations, a trend noted by industry analysts as skiers and snowboarders seek to extend their time on the slopes.
Thermal wellness in the Alps
In Switzerland, the 7132 Hotel in Vals provides access to thermal bathing pools designed by architect Peter Zumthor. The mineral-rich waters offer an immersive relaxation experience, set against the dramatic Alpine landscape. In Austria, Das Edelweiss Salzburg Mountain Resort features a five-level mountain spa with panoramic saunas and alternating hot-and-cold wellness circuits.
These properties capitalise on the region's thermal heritage, a key differentiator for European wellness travellers. The inclusion of such venues underscores the programme's emphasis on authentic, place-based experiences.
Holistic retreats and seasonal renewal
In Italy, Preidlhof Luxury Dolce Vita Resort offers nine Transformational Wellness Retreats, blending medical insights with holistic practices such as yoga and mindfulness. The programmes are designed to support long-term lifestyle changes, not just temporary relaxation.
Across the Atlantic, The Lake House on Canandaigua in New York hosts a Winter Solstice Retreat, featuring restorative yoga and seasonal nutrition workshops. This focus on seasonal renewal aligns with the broader wellness travel trend, which has seen double-digit growth in recent years, according to the Global Wellness Institute.
The expansion comes as hospitality operators increasingly integrate wellness into their core offerings. As noted in a recent industry report on wellness and scheduling policies, hotels are addressing both guest and staff wellbeing to remain competitive.
Preferred Hotels & Resorts' move also mirrors the rise of wellness-focused residences, such as the BDMS and Capella wellness residences in Bangkok, indicating a broader convergence of hospitality and health.
For travel advisors, the programme offers a curated portfolio of wellness properties that can be marketed to clients seeking restorative winter getaways. The collection's diversity—from alpine thermal spas to lakeside yoga retreats—provides options for various traveller preferences.
As winter travel demand remains robust, particularly for ski and spa destinations, Preferred Hotels & Resorts is positioning itself to capture a share of the wellness travel market. The programme's emphasis on personalisation and measurable outcomes could set a benchmark for independent hotel collections.
With the cost of ski holidays in Europe a key consideration for travellers, wellness add-ons may become a differentiator for properties seeking to justify premium rates. Similarly, the BodyHoliday St Lucia's wellness retreat positioning illustrates how Caribbean properties are also tapping into this demand.
Preferred Hotels & Resorts' winter wellness collection is now bookable through the brand's website and via travel advisors, with participating properties offering packages through spring 2027.
