Rendezvous Canada 2026, the country's flagship international tourism trade show, is projected to drive more than $100 million in tourism sales as it convenes in Toronto from 26 to 29 May. Organized by Destination Canada, the event will bring together over 500 buyers from 24 international markets and more than 900 sellers representing over 500 Canadian tourism organizations. With over 60,000 pre-scheduled business-to-business appointments, the show is a critical platform for Canadian tourism businesses to expand their global reach.
Economic Impact and Industry Outlook
The Canadian Tourism Outlook Report forecasts a 6% increase in travel and tourism revenue this year, reaching $140.9 billion. Tourism is one of Canada's top service exports, and the federal government aims to secure an additional $300 billion in non-US exports by 2035, with tourism contributing up to 10% of that target. Rendezvous Canada 2026 is expected to generate a direct economic impact of $67 million, with an additional $57 million from indirect and induced effects, and will secure over 4,000 hotel room nights in Toronto.
Marsha Walden, President and CEO of Destination Canada, emphasized the event's significance: "This year we are welcoming a record number of international buyers, creating new opportunities for Canadian tourism businesses to diversify trade, grow global market share, and generate economic benefits for communities across the country."
Toronto as Host City and FIFA World Cup 2026 Preparation
Toronto, which recorded a record 28.2 million visitors last year with international arrivals rising 8%—led by growth from the UK and Germany—will showcase its diverse attractions and prepare for the FIFA World Cup 2026. Hosting the event in Ontario allows for strengthening international partnerships and highlighting the province's tourism offerings, from urban experiences in Toronto to natural attractions in Niagara and beyond.
The event also serves as a platform for travel professionals to network and explore new business opportunities. For agents and tour operators, Rendezvous Canada provides direct access to Canadian product suppliers, while hoteliers and airlines can leverage the event to build relationships with international buyers. Similar large-scale business events, such as NZICC to Host MEETINGS 2026, New Zealand's Largest Business Events Showcase, demonstrate the growing importance of MICE tourism in driving economic impact.
Opportunities for Travel Professionals
For airline executives, the event highlights the importance of airlift to Canadian destinations. Carriers such as Air Canada and WestJet, along with international airlines serving Toronto Pearson International Airport, stand to benefit from increased demand. Hoteliers, including major groups like Fairmont, Marriott, and Hilton, will see occupancy gains from the 4,000 room nights booked. Cruise lines, such as Holland America Line and Princess Cruises, can tap into the growing interest in Canadian itineraries, including the St. Lawrence River and the Great Lakes.
Travel technology vendors and GDS systems like Amadeus, Sabre, and Travelport can also find opportunities to connect with Canadian tourism businesses seeking digital solutions. The event's scale—over 1,400 attendees—makes it a key networking hub for the entire travel ecosystem.
As Canada prepares for the FIFA World Cup 2026, Rendezvous Canada 2026 will help position the country as a premier destination for international visitors. The event's success underscores the resilience and growth potential of Canadian tourism, even as the industry diversifies its export markets beyond the United States.
