Ruby Hotels has marked its entry into the French market with the opening of Ruby Lilou Hotel & Bar in Marseille. The property, situated between the historic Vieux Port and the rapidly developing La Joliette district, brings the Munich-based brand's lean luxury concept to southern France for the first time.
The hotel offers 237 rooms, a 300m² rooftop terrace with views over the city and the Mediterranean, and a 24/7 bar and café serving local wines and cocktails. Music is central to the guest experience, with curated sound programmes and live performances planned.
Alongside the hotel, Ruby has introduced Ruby Yani, its first workspace in France, featuring more than 126 flexible workstations. The workspace is designed for freelancers and businesses, with membership options starting at €60 per month. Together, the hotel and workspace aim to create a dynamic hub for both travellers and local professionals.
Strategic expansion under IHG ownership
The Marseille opening follows Ruby Hotels' acquisition by IHG Hotels & Resorts, a move that has accelerated the brand's international growth. Michael Struck, CEO of Ruby Group, said: “Opening Ruby Lilou marks an important milestone for us as we debut the Ruby brand in France. Marseille is a city with a strong sense of identity, creativity, and authenticity, making it a natural fit for Ruby.”
Ruby's design philosophy emphasises local character, and Ruby Lilou draws inspiration from Marseille's blend of Mediterranean charm and rebellious spirit. The interiors combine soft tones with bold patterns, reflecting the city's artistic energy.
The property is positioned to appeal to both leisure and business travellers, with easy access to Marseille's cruise terminal, the TGV station, and the airport. The hotel's location also places it within reach of the city's major attractions, including the MuCEM and the old port.
Ruby Hotels operates more than 20 properties across Europe, with a pipeline that includes upcoming openings in London, Rome, and Vienna. The brand's expansion into France is expected to continue, with additional locations under consideration.
For travel professionals, the opening adds a new option in Marseille's competitive hotel market, which has seen growing demand from both leisure and corporate segments. The inclusion of a dedicated workspace also reflects the broader trend of hotels integrating flexible work environments, a development that resonates with the recent lounge expansions seen at major airports.
Ruby's entry into France comes as the hospitality sector continues to recover and adapt to changing traveller preferences. The brand's lean luxury model, which focuses on efficient operations and design-led spaces, has gained traction among cost-conscious yet experience-driven guests.
With the opening of Ruby Lilou, Ruby Hotels is positioning itself as a key player in the European urban hospitality segment, and Marseille provides a fitting backdrop for its French debut.
