Aviation Hospitality Cruise Tourism Technology Luxury MICE
Home› Hospitality› Feature
Hospitality · Exclusive

Southern Phu Quoc expands beyond beach appeal with cultural and culinary draws

Southern Phu Quoc expands beyond beach appeal with cultural and culinary draws
Hospitality · 2026
Photo · Marcus Tan for Travelmao
By Marcus Tan Hospitality Correspondent Sep 29, 2026 3 min read

Southern Phu Quoc is repositioning itself as a multifaceted destination, moving beyond its renowned beaches to attract travellers with cultural and culinary experiences. Premier Residences Phu Quoc Emerald Bay, managed by Accor, is at the forefront of this shift, offering a base for guests to explore the region's rich offerings.

Located on Khem Beach, the resort's Herring Bar draws inspiration from traditional Vietnamese fishing villages, providing an open-air dining experience that emphasizes freshly prepared seafood and grilled dishes. This setting fosters a sense of community and relaxation, aligning with the resort's philosophy of 'Live in Style.'

Beyond the Beach: Cultural and Culinary Exploration

The resort's All-Inclusive package enhances the guest experience with meals and free-flow beverages, while offering discounts on selected items. This approach caters to travellers seeking a hassle-free holiday, but the real draw is the opportunity to delve into Southern Phu Quoc's local flavours and attractions.

Beyond the resort, Southern Phu Quoc boasts coastal scenery and attractions like Sunset Town, known for its distinctive architecture and entertainment options. This area is becoming a key draw for tourists, complementing the island's natural beauty with cultural depth.

For families, the resort offers a variety of recreational facilities and weekend activities, such as the Foam Pool Party, alongside spa treatments. These amenities ensure that guests of all ages can tailor their stay to their preferences, whether it's a morning by the sea, an afternoon by the pool, or an evening at Herring Bar.

This strategic focus on cultural and culinary tourism aligns with broader trends in the industry, as destinations seek to diversify their appeal. For travel professionals, Southern Phu Quoc presents an opportunity to market a destination that offers more than just beaches, appealing to a wider range of travellers.

As Vietnam's tourism sector continues to grow, the development of Southern Phu Quoc's offerings is a notable example of how destinations can evolve to meet changing traveller demands. The region's commitment to providing unique experiences is likely to resonate with both leisure and business travellers.

For those planning itineraries, incorporating Southern Phu Quoc's cultural and culinary highlights can add value to travel packages. The area's growing reputation as a cultural hub, combined with its natural attractions, makes it a compelling choice for agents and operators looking to offer something different.

In related news, Vietjet's recent promotional fares could make Phu Quoc more accessible to travellers, potentially boosting visitor numbers to the island. Additionally, rising outbound travel from Australia may present opportunities for promoting Phu Quoc as a new destination.

As the travel industry continues to recover, destinations like Southern Phu Quoc are well-positioned to capture the interest of travellers seeking authentic experiences. The combination of cultural immersion, culinary innovation, and natural beauty offers a compelling proposition for both first-time visitors and repeat travellers.

More from this story

Next article · Don't miss

Simpson Travel expands in southern France with South France Villas acquisition

Simpson Travel has acquired South France Villas, adding properties in the Languedoc and French Riviera. The deal follows the retirement of founders Trudi and Niall Andrews, with Sandra Macdonald joining as portfolio manager.

Read the story →
Simpson Travel expands in southern France with South France Villas acquisition