Bahia Principe Hotels & Resorts will bring two of its flagship properties back online on 1 December 2026 after a year-long renovation. The Bahia Principe Explore Costa Adeje in Tenerife and the Bahia Principe Explore Jamaica in Runaway Bay have been repositioned as premium all-inclusive offerings, with refreshed accommodation, dining, and entertainment concepts that lean into local culture and natural surroundings.
The move is part of the Spanish group's broader strategy to strengthen its portfolio in mature sun-and-beach destinations. CEO Julio Pérez framed the reopenings as a strategic milestone: "The reopening of these two hotels is a significant step for Bahia Principe, because it allows us to bring back two completely renovated strategic assets to our portfolio and strengthen our presence in Tenerife and Jamaica."
What’s new at the two resorts
In Tenerife, the Bahia Principe Explore Costa Adeje now counts 471 rooms, three swimming pools, and four restaurants. The design draws on the island's volcanic terrain and Guanche heritage, giving the property a distinct sense of place. A dedicated Kids Club for ages four to 12 rounds out the family-oriented amenities.
Across the Atlantic, the Bahia Principe Explore Jamaica offers 647 rooms, three pools, and seven dining venues. The resort celebrates Caribbean culture through live music, beach parties, and cultural workshops, with a strong focus on family activities. Both properties have been upgraded to meet the group's premium all-inclusive standards, which include enhanced culinary options and entertainment programming.
The renovation period also allowed Bahia Principe to address evolving guest expectations, particularly around design and local authenticity. The Tenerife property’s nod to Guanche history and the Jamaican resort’s emphasis on island rhythms are deliberate attempts to differentiate the brand in a crowded all-inclusive market.
To mark the relaunch, Bahia Principe is offering savings of up to 50% on bookings. The promotion is expected to drive early demand, especially from European and North American source markets that have shown resilience in long-haul Caribbean travel.
The reopenings come as other hotel groups also invest heavily in the Canary Islands. For instance, Spring Hotels is upgrading its Tenerife portfolio with a wellness-led Cleopatra Palace, underscoring the competitive intensity in the destination. Similarly, Club Med is closing its Cherating resort for a two-year revamp, a sign that major operators are betting on renovation-led growth.
For travel advisors and tour operators, the December 2026 opening date offers a clear window for planning winter sun itineraries. The 50% savings promotion is a strong hook for early bookings, and the family-friendly positioning of both properties should appeal to the multi-generational travel segment that continues to expand.
Bahia Principe operates more than 30 hotels across the Caribbean, Mexico, and Europe. The group has been gradually shifting its portfolio toward higher-end offerings, and these two reopenings are a tangible expression of that strategy. With the Canary Islands and Jamaica both performing well in terms of international arrivals, the timing appears well chosen.
Industry observers will be watching how the renovated properties perform against competitors in the premium all-inclusive space, particularly in Tenerife where the market is increasingly crowded. The group’s ability to blend local culture with consistent service standards will be key to its success.
