Princess Cruises has opened reservations for its 2028 Alaska season, a programme that spans 185 departures across 14 itineraries and eight ships, including the debut of the new Star Princess. The schedule, now on sale, is designed to give travel professionals a wide range of options for clients seeking glacier-focused voyages, wildlife-rich port calls, and extended land packages.
The 2028 season builds on Princess's nearly six decades of Alaska operations, a longevity that remains a key selling point for agents and tour operators. Sailings range from four to 16 days, with embarkation points in Seattle, Vancouver, Anchorage, San Francisco, and Los Angeles. The itineraries call at 16 destinations, including Juneau, Ketchikan, and Skagway, with scenic cruising through Glacier Bay National Park and past Hubbard Glacier.
Signature itineraries and new hardware
Central to the season is the Voyage of the Glaciers route, which sails between Anchorage and Vancouver, offering what the line describes as a comprehensive view of Alaska's coastal scenery. The addition of Star Princess—the second ship in the Sphere class—brings enhanced capacity and new onboard venues, which could appeal to both first-time cruisers and repeat guests.
Jim Berra, Chief Commercial Officer of Princess Cruises, highlighted the breadth of the offering: “Our 2028 season brings together glacier-filled voyages, unforgettable wildlife and cultural experiences, Princess Wilderness Lodges, and Rail along with seamless cruisetours that take guests deeper into the Great Land.”
For land-sea combinations, Princess continues to market its award-winning cruisetours, which pair the cruise with stays at the company's five wilderness lodges near Denali National Park and Kenai Fjords. The packages include exclusive rail service on the Wilderness Express, a differentiator that has long been a staple of the Princess Alaska programme.
Onboard and shore experiences
The North to Alaska programme returns with culinary demonstrations, cultural presentations, and destination-themed entertainment. Shore excursions range from whale watching in Icy Strait Point to helicopter landings on the Mendenhall Glacier, giving agents ample options for upselling.
With the 2028 season now open, Princess is positioning itself to capture early demand. The line's Alaska deployment is among the largest in the industry, and the inclusion of Star Princess is expected to drive interest from both loyal guests and new-to-cruise clients. For travel advisors, the extended booking window offers time to build packages around the season's diverse departure points.
Princess's Alaska strategy also aligns with broader trends in the cruise sector, where expedition and nature-focused itineraries continue to see strong demand. The line's investment in cruisetours and wilderness lodges reflects a push to capture higher-yield land packages, a segment that has grown in importance as travellers seek deeper immersion.
For more on the evolving cruise landscape, see how Atlas Ocean Voyages is expanding its Europe 2028 expedition programme and how Holland America Line is setting a record European season.
