VisitScotland, in partnership with Access and Inclusion UK, has launched a training program for Glasgow hotels to enhance accessibility ahead of the 2026 Commonwealth Games. The initiative, called the Glasgow Hotel Programme: Creating Accessibility Champions, focuses on equipping hotel staff with practical skills to better serve guests with disabilities, including para-athletes and spectators.
Program Details and Hotel Participation
The program combines online learning, in-person workshops, and tailored support from accessibility consultants. Participating hotels include Hilton Glasgow, among others, all motivated by a commitment to inclusive hospitality. Staff are trained to conduct accessibility reviews, improve communication with visitors, and embed accessibility into daily operations.
Marina DiDuca, VisitScotland Inclusive Tourism Manager, emphasized the long-term impact: “Creating Accessibility Champions within businesses will help ensure inclusion becomes part of everyday practice, benefiting visitors, communities, and the wider visitor economy.”
Laura-Jane McClenaghan from Hilton Glasgow noted practical improvements: “The training has helped us make practical improvements across the hotel, ensuring every guest feels truly supported.”
With one in four people in the UK living with a disability, the program addresses a significant market. The silver tourism market alone is nearing $1.9 trillion, underscoring the economic importance of accessible travel.
Glasgow’s hospitality sector is preparing for an influx of international visitors. The city’s airport, Glasgow Prestwick Airport, has posted strong financial results, and the accessibility initiative is expected to boost visitor confidence.
This effort aligns with broader trends in accessible tourism. For example, Centara Grand at CentralWorld recently earned top sustainability and accessibility certifications in Thailand.
The program is designed to leave a lasting legacy beyond the Commonwealth Games, positioning Glasgow as a leading accessible destination. VisitScotland’s broader marketing efforts, such as deploying tartan taxis in Boston, show the organization’s commitment to innovative tourism promotion.
Industry professionals across aviation, hospitality, and travel technology should note the growing demand for accessible services. As Glasgow demonstrates, proactive training and infrastructure improvements can create competitive advantages in the global travel market.
