As the northern hemisphere winter travel season ramps up, Agoda has spotlighted five lesser-known Asian destinations where travelers can enjoy snow without the throngs of popular resorts. The list, curated by the digital travel platform, spans Japan, South Korea, India, China, and Vietnam, each offering a distinct winter character—from illuminated ice formations to high-altitude ski bowls.
Zao Onsen: Japan's snow monster spectacle
In Yamagata Prefecture, Zao Onsen transforms into a winter fantasyland. The region's famed juhyo, or “snow monsters,” are conifers encased in ice and snow, creating surreal sculptures across the slopes. At night, these formations are lit up, offering a dramatic contrast against the dark sky. Beyond the visual appeal, visitors can pair a day on the pistes with a soak in the area's historic onsen, a quintessential Japanese winter ritual.
Taebaek: South Korea's quieter snow festival
South Korea's Taebaek provides an alternative to the crowded ski hubs of Pyeongchang and Yongpyong. The town hosts an annual snow festival in late January, featuring hand-carved ice sculptures and a festive atmosphere. With reliable early-season snowfall, Taebaek appeals to families and travelers seeking a more laid-back snow experience.
Gulmarg: India's high-altitude ski gem
In the Kashmir region, Gulmarg is gaining traction among serious skiers, thanks to one of the world's highest cable car rides. The gondola ascends to nearly 4,000 meters, opening up lightly tracked bowls and powder-filled gullies. Beyond the slopes, the town's rustic charm—morning tea stalls, woodsmoke, and quiet afternoon descents—offers a cultural immersion rarely found at international resorts.
Kanas: China's frozen lakeside retreat
Kanas, in Xinjiang's Altay Prefecture, is a remote destination that becomes especially quiet in winter. The glacial lake freezes over, and snow blankets the traditional Tuvan villages, creating a pristine, almost otherworldly landscape. This is a destination for travelers seeking solitude and a deep connection with nature.
Sapa: Vietnam's rare snow dusting
For those wanting snow in Southeast Asia, Sapa in Vietnam's Hoàng Liên Sơn mountains occasionally receives a light dusting. The region's iconic rice terraces and hilltribe markets take on a wintry edge, offering a unique blend of alpine and cultural experiences. While snow is not guaranteed, the cool climate and scenic beauty make it a year-round draw.
“From a snowy mountain village to a warming soak in an outdoor onsen, these destinations offer different ways to enjoy the season and experience local life,” said Jay Lee, Regional Director North Asia at Agoda.
The selection aligns with broader travel trends. Agoda's data has shown that Asia's luxury travelers increasingly prioritize experiences over amenities, and these offbeat destinations cater to that shift. Additionally, the platform's recent AI assistant rollout aims to simplify trip planning for such niche searches.
For travel agents and tour operators, these destinations represent opportunities to craft differentiated winter itineraries. As Agoda's data indicates, Indian festive travel is shifting to experience-led trips, and similar patterns are emerging across Asia. By promoting these hidden gems, agents can offer clients snow experiences that avoid the crowds and deliver authentic local culture.
