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Crowne Plaza Phu Quoc Starbay targets MICE growth with upgraded venues

Crowne Plaza Phu Quoc Starbay targets MICE growth with upgraded venues
MICE · 2026
Photo · Rafael Mendoza for Travelmao
By Rafael Mendoza MICE & Events Sep 21, 2026 3 min read

Crowne Plaza Phu Quoc Starbay is sharpening its focus on the meetings, incentives, conferences, and exhibitions (MICE) segment, combining upgraded facilities with the natural appeal of northern Phu Quoc. As corporate planners seek destinations that blend productivity with memorable experiences, the resort is positioning itself as a coastal venue that delivers both.

Located on Bai Dai Beach, the property offers 308 rooms, suites, and villas, alongside flexible spaces designed for executive retreats, conferences, and celebrations. The Grand Ballroom accommodates up to 400 guests, while outdoor beachfront venues provide distinctive settings for receptions and team-building activities.

Tailored event services and dining

General Manager Damian De Costa emphasized the resort's commitment to seamless execution: "Our team is focused on making every gathering feel seamless and purposeful whilst showcasing the energy, warmth, and natural beauty that make Phu Quoc such a rewarding destination."

Dining options are customized to complement each event, with menus catering to diverse tastes, including authentic Indian cuisine. Beyond the meeting rooms, northern Phu Quoc offers championship golf, entertainment attractions, and nature-based activities, giving delegates opportunities to build relationships through shared experiences.

Phu Quoc's growing MICE appeal

The island's international accessibility is a key draw for event planners. Visa-free stays of up to 30 days and expanding direct flight connections make Phu Quoc increasingly attractive for regional and international MICE business. As the island prepares to host APEC 2027, ongoing infrastructure investments are further enhancing its credentials as a business events destination.

This development aligns with broader trends in the MICE sector, where destinations are investing in collaborative strategies to win global events. For hoteliers and event organizers, Phu Quoc's combination of natural assets and improving connectivity positions it as a competitive option in Southeast Asia.

The resort's expansion reflects a wider industry movement toward experience-driven travel, where business events increasingly incorporate leisure and local culture. By offering both productive meeting spaces and access to the island's attractions, Crowne Plaza Phu Quoc Starbay aims to meet the evolving expectations of corporate clients.

With APEC 2027 on the horizon, Phu Quoc is set to benefit from continued investment in transport and event infrastructure. For travel professionals, the island's growing MICE capabilities present new opportunities for hosting events that combine business with the natural beauty of Vietnam's southern coast.

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