Heidi, the UK's second-largest ski package holiday company, has unveiled four alternative ski resorts that offer high-altitude skiing at significantly reduced prices. The move responds to new research by Mountain Trade Network showing that altitude has become the second most important factor for skiers when choosing a resort, after ski area size.
Heidi's data reveals that bookings to these alternative resorts have nearly doubled year-on-year, indicating strong demand for cost-effective ski holidays without compromising on mountain quality.
Four swaps for significant savings
Marcus Blunt, Co-Founder of Heidi, said: “We've identified four alternatives where you can enjoy impressive mountain terrain, high-altitude skiing and big ski areas, with significant savings.”
- Sestriere, Italy – A swap for Cervinia, Sestriere offers skiing at 2,035m, just 15m below Cervinia. Heidi's packages here are 46% cheaper, saving around $1,500 (£1,235) per person over a week, with bookings up 181% year-on-year.
- La Rosière, France – Comparable to Val d’Isère, La Rosière offers skiing up to 2,800m. Packages are 33% cheaper, saving around $730 (£600) per person weekly, with bookings up 135%.
- Les Menuires, France – An alternative to Val Thorens, Les Menuires provides access to the same 600km ski area. Packages are 15% cheaper, saving around $300 (£245) per person weekly, with bookings up 77%.
- Kaprun, Austria – A substitute for St Anton, Kaprun offers skiing up to 3,029m. Packages are 35% cheaper, saving around $1,080 (£865) per person weekly, with bookings up 73%.
These alternatives not only deliver financial savings but also ensure skiers can enjoy high-altitude terrain without sacrificing quality. As the ski season approaches, these swaps present a compelling option for budget-conscious travellers.
For travel professionals, this trend underscores the growing importance of value-driven offerings in the ski sector. Operators and agents may consider highlighting similar alternatives to meet client demand for affordable yet high-quality ski experiences.
Heidi's innovative approach aligns with broader industry shifts towards cost-conscious travel. For more on how resorts are adapting, see our coverage of Yuzawa Snow Link uniting three Niigata resorts.
As the ski market evolves, destinations that offer comparable experiences at lower price points are likely to gain traction. This is particularly relevant for agents looking to diversify their ski portfolio.
Heidi's data suggests that skiers are increasingly prioritising altitude and ski area size, but are also seeking value. The company's strategy of identifying cost-effective alternatives could serve as a model for other tour operators.
With bookings surging, these four resorts are poised to become popular choices for the upcoming winter season. Travel advisors should consider adding them to their recommendations for clients seeking high-altitude skiing without the premium price tag.
