Marriott International has deepened its partnership with CG Hospitality Global, Nepal's largest multinational conglomerate, to develop three new hotels in South Asia. The agreement, signed by Marriott Chairman David Marriott and CG Hospitality Global CEO Rahul Chaudhary, will bring The Ritz-Carlton Kathmandu, The Westin Kathmandu, and JW Marriott Hotel Siliguri to market by 2031.
The three properties collectively add nearly 450 rooms across luxury and premium segments. The Ritz-Carlton Kathmandu marks the brand's debut in Nepal, offering 150 rooms and suites alongside a spa and multiple dining venues. The Westin Kathmandu will feature 150 rooms with a focus on wellness, including a rooftop pool and fitness studio. JW Marriott Hotel Siliguri, located in the Indian state of West Bengal, will provide 150 rooms with extensive wellness and dining facilities.
Strategic Expansion in South Asia
Rajeev Menon, President of Asia Pacific excluding China at Marriott International, emphasized the partnership's role in boosting regional tourism and economic development. “This collaboration underscores our commitment to South Asia and our confidence in CG Hospitality's ability to deliver world-class experiences,” Menon said. The deal follows Marriott's recent milestones in the region, including 75 total signings and 50 open properties for Series by Marriott.
CG Hospitality Global, part of the Chaudhary Group, has been a key partner for Marriott in Nepal. The group already operates several Marriott-branded hotels, including the Fairfield by Marriott in Kathmandu. Rahul Chaudhary noted that the new properties will “create iconic destinations that celebrate local culture while providing exceptional experiences for travelers.”
The expansion aligns with broader trends in South Asian hospitality, where international chains are increasingly targeting secondary cities and gateway destinations. Siliguri, a key transit hub for northeastern India and Bhutan, has seen growing demand for premium accommodations. Kathmandu, meanwhile, remains a critical entry point for Nepal's tourism sector, which is rebounding after years of disruption.
Marriott's move also reflects the company's strategy to diversify its portfolio in the region. The Ritz-Carlton Kathmandu will compete with other luxury entrants such as the Dusit International property in Rishikesh, while the Westin and JW Marriott brands target business and leisure travelers seeking consistent quality. Dusit International's recent Rishikesh signing underscores the competitive landscape in India's hospitality market.
Industry observers note that the partnership could spur further investment in Nepal's hotel infrastructure, which has lagged behind India's. The country's tourism board has been actively courting international chains to upgrade accommodation standards. Marriott's commitment to local culture—through design, cuisine, and community engagement—may serve as a model for future developments.
The three hotels are expected to create hundreds of jobs during construction and operation, contributing to local economies. Marriott has also emphasized sustainability, with initiatives like the 'Four Trees Per Room' tree-planting program already active in India.
For travel professionals, the openings signal increased room supply in key South Asian markets. Tour operators and agents can expect new product offerings in Nepal and northeastern India, while corporate travel buyers will gain additional options in Siliguri, a growing business hub. The properties are also likely to attract MICE business, given their scale and brand recognition.
CG Hospitality Global's track record with Marriott suggests a smooth execution. The group has successfully operated hotels in Nepal and India, leveraging its local expertise. Rahul Chaudhary's leadership has been instrumental in expanding the Chaudhary Group's hospitality footprint, which now spans multiple brands and countries.
As Marriott continues to grow its South Asian presence, the partnership with CG Hospitality Global serves as a template for future collaborations. The company's ability to secure prime locations and strong local partners will be critical as it competes with other global chains like Hilton, IHG, and Accor in the region.
