Marriott International has taken a significant step in expanding its all-inclusive footprint, signing a dual agreement with Catalonia Hotels & Resorts to develop properties in Jamaica and Tanzania. The deal, finalized on 22 July in Barcelona, will bring a Marriott Hotels All-Inclusive Resort to Montego Bay, Jamaica, and an Autograph Collection All-Inclusive Resort to Zanzibar, Tanzania.
Strategic expansion into key leisure markets
The Montego Bay resort, expected to open in 2028, will be situated on a beachfront site near Sangster International Airport. It will feature 522 rooms, 13 dining venues, three swimming pools, a spa, and extensive meeting space—positioning it as a strong contender for both leisure and MICE business. The Zanzibar resort, slated for a 2027 debut, will offer 271 guest rooms with a wellness-focused concept, including multiple pools, a theatre, and a diverse culinary programme.
Laurent de Kousemaeker, Chief Development Officer for the Caribbean and Latin America at Marriott International, emphasized the significance of the agreements. “These projects demonstrate the strength of our brands and their appeal to experienced owners,” he said. Jerome Briet, Chief Development Officer for Europe, Middle East, and Africa, noted that the Zanzibar resort marks an important milestone in Marriott’s all-inclusive expansion across the EMEA region.
Catalonia Hotels & Resorts, which operates 82 hotels globally, expressed enthusiasm for the partnership. A company spokesperson said the collaboration is a testament to their operational excellence and aligns with their growth strategy in strategic markets.
Marriott currently operates 38 all-inclusive properties worldwide, with 20 more in development. The company continues to strengthen its presence in key leisure destinations, leveraging partnerships with established regional operators like Catalonia.
For travel professionals, this expansion signals Marriott’s commitment to the all-inclusive segment, which has seen growing demand from both leisure travelers and meeting planners. The Montego Bay property, with its extensive meeting space, could attract corporate groups seeking a tropical setting, while the Zanzibar resort taps into the rising trend of wellness tourism.
Industry observers note that Marriott’s strategy mirrors broader trends in hospitality, where major chains are diversifying their portfolios to capture a larger share of the all-inclusive market. The company’s ability to secure prime beachfront locations and partner with established operators like Catalonia positions it well against competitors such as Hyatt and Hilton, which have also been expanding their all-inclusive offerings.
As Marriott continues to grow its all-inclusive pipeline, travel agents and tour operators should monitor these developments for new booking opportunities. The Zanzibar property, in particular, could become a key selling point for clients seeking a luxury wellness experience in East Africa.
