MICE
Latest MICE news and updates.
Rendezvous Canada 2026 Targets $100M+ in Tourism Sales for Canadian Industry
Rendezvous Canada 2026 expects to generate over $100 million in tourism sales. The event will host 500+ international buyers and 900 sellers
Hainan Province Named Official Partner for ITB China 2027 as Messe Berlin Signs MoU
Messe Berlin (China) and Hainan Province signed a memorandum of understanding on the opening day of ITB China 2026. Hainan will serve as the
Thailand's TCEB Launches MaxiMICE to Elevate Business Events Sector
TCEB launched MaxiMICE Thailand at IMEX Frankfurt 2026 to boost the country's MICE appeal. The initiative focuses on convenience, experience
ITB China 2026 Expands as Personalized Travel Demand Surges
ITB China 2026 kicked off with a gala dinner at W Shanghai – The Bund, featuring 900+ exhibitors and 1,500 hosted buyers. The show expands 2
MICE Industry Shifts to Premium Markets and Local Supply Chains Amid Cost Pressures
Rising fuel costs and geopolitical tensions are forcing the MICE sector to adapt. Event organisers are targeting high-spending premium segme
GBTA APAC 2026: Southeast Asia Emerges as Business Travel Hub Amid Western Tensions
GBTA APAC 2026 in Singapore underscored Southeast Asia's pivot for business travel amid Western geopolitical tensions. Key themes included i
TICA President Prachoom Tantiprasertsuk on Leading Thai Hospitality Transformation
Prachoom Tantiprasertsuk, the new president of TICA, outlines a vision to transform Thai hospitality from follower to leader. The interview,