Olympia Events, the London venue managed by Legends Global, has secured multi-year contracts with three major UK events: London Tech Week, Big Data LDN, and Decorex. The deals underscore Olympia's growing stature as a premier destination for business events, bolstered by a £1.3 billion redevelopment that has added new hotels, restaurants, and public spaces.
The agreements ensure these events will continue to be hosted at Olympia, attracted by its enhanced infrastructure, excellent transport links, and growing hotel capacity. Together, the events draw over 60,000 attendees annually, making them key gatherings for technology, design, and innovation sectors in the UK.
London Tech Week Expands into New Convention Centre
London Tech Week has signed a three-year deal, following its significant growth at Olympia since 2024. The event, which welcomed 35,000 delegates in 2026, will expand into Olympia's new International Convention Centre in 2027 and 2028. Randel Bryan, Vice President of London Tech Week, expressed enthusiasm for the partnership, noting Olympia's transformation into a world-class destination.
Andy O'Sullivan, CEO of Olympia Events, remarked, “These agreements demonstrate the confidence that organisers have in Olympia’s future and in the role that destinations now play in the success of exhibitions and events.”
Big Data LDN and Decorex Renew Commitments
Big Data LDN, a leading data and AI event, has also extended its relationship with Olympia, a venue it has called home since its inception. Event Director Andy Steed highlighted the venue's ability to grow alongside the event, offering new opportunities for networking and engagement.
Decorex, the UK's premier luxury interiors event, renewed its commitment with a two-year deal. Event Director Sam Fisher emphasised the venue's architectural appeal and its alignment with Decorex's design-led identity.
These agreements mark a period of momentum for Olympia, which is emerging as a leading European destination for events, entertainment, and culture. The venue's redevelopment includes new hotels, restaurants, and public spaces, enhancing its appeal as a hub for business and tourism.
For travel professionals, this signals a strengthening of London's MICE infrastructure. The expanded convention capacity and hotel inventory at Olympia could attract more international events, benefiting airlines, hoteliers, and tour operators serving the UK capital. As the venue positions itself alongside other major European convention centres, it may also influence route planning for carriers like British Airways and Virgin Atlantic, which serve London's airports.
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