Plaza Premium Group (PPG) has reinforced its leadership in airport hospitality by taking home two accolades at the Travel Daily Media Travel Trade Excellence Awards 2026 – Asia. The company’s The Terroir Lounge at Taiwan Taoyuan International Airport (TPE) Terminal 2 was named both Airport Experience of the Year – Taiwan and Airport Lounge of the Year – Taiwan, underscoring its success in blending local culture with premium service.
The Terroir Lounge is one of four fully refurbished themed lounges PPG operates at TPE. Following a five-month transformation, the space was unveiled with the concept “Your Destination Before Departure,” turning the pre-flight wait into an immersive introduction to Taiwan. Since reopening, the lounge has drawn strong guest feedback and significant media attention, according to PPG.
A cultural gateway at 30,000 feet
The lounge’s design incorporates curated artworks inspired by Taiwan’s mountain ranges, coastlines, and artistic heritage, giving travellers a sense of place before they board. Culinary collaborations are central to the experience: Executive Chef Russ Wang’s signature Sha Cha Beef Noodles and local favourites such as shredded chicken rice with fried shallots are served under the “Flavours in Transit” and “Proudly Local” initiatives. The lounge also partners with Michelin Bib Gourmand-recognised MoonMoon Food to offer its Love and Hate Sesame Chili Noodles, while Taiwanese tea brand Chappii provides exclusive beverages, including Pistachio Cheese Foam Milk Tea.
For travellers seeking a more hands-on experience, a DIY cocktail bar allows guests to craft personalised drinks, combining engagement with discovery. The Lounge To Go service, launched in July 2026, extends the culinary offering to those short on time, featuring freshly prepared items like the signature Sha Cha Beef Sandwich.
Wellness is another pillar of the lounge’s offering. In partnership with Sealy, the private resting suites provide hotel-style bedding and ergonomic comfort in both single- and double-occupancy configurations. Dedicated airline and corporate zones, private VIP rooms, and spacious leisure areas cater to the varied needs of business travellers, premium passengers, and holidaymakers.
The Airport Experience of the Year – Taiwan award recognises PPG’s holistic approach to the passenger journey, where culture, food, and thoughtful services transform pre-flight time into part of the travel experience. The Airport Lounge of the Year – Taiwan honour highlights the property’s ability to combine premium facilities with operational performance and tailored hospitality. Together, the two awards underscore how PPG is reshaping the airport experience in Taiwan.
“As we celebrate our 10th anniversary in Taiwan, these two honours are especially meaningful. Since we opened at Taoyuan International Airport in 2016, we have proudly welcomed over six million travellers, and we are grateful to be a trusted partner for the airport and our clients. The Terroir Lounge reflects what we have learned over the past decade, and we will keep building on our mission of making travel better for every passenger who passes through our doors,” said Kody Wong, General Manager of Plaza Premium Group Taiwan.
The Travel Trade Excellence Awards – Asia is a premier programme in the Asia-Pacific region, honouring excellence across hotels, airlines, airports, cruise lines, tour operators, travel agencies, booking platforms, and travel technology. This year’s winners also include SympleHost, which took PMS of the Year, and Dao by Dorsett AMTD Singapore, named Lifestyle Hotel of the Year. The full list of honourees reflects the region’s dynamic travel landscape, as seen in the broader recognition of Asia’s travel innovators.
PPG’s win also aligns with its recent push to expand lounge access through partnerships, such as the integration with GlobalTix that opens lounge bookings to resellers across Asia-Pacific. As the group marks a decade in Taiwan, these awards signal its continued commitment to elevating the airport experience for travellers worldwide.
