GlobalTix, a Singapore-based travel technology platform, has entered a strategic partnership with Plaza Premium Group (PPG) to distribute airport lounge access through its B2B booking network. The collaboration, effective 5 November 2026, initially covers 10 key Asia-Pacific locations, with plans for further expansion.
Through the GlobalTix platform, travel agents, online travel agencies (OTAs), and destination management companies (DMCs) can now access real-time lounge inventory, book Plaza Premium lounges, and receive instant confirmations. This integration eliminates the need for separate contracts or manual coordination, streamlining the booking process for resellers.
Expanding lounge distribution beyond traditional channels
The partnership aims to democratize lounge access, which has historically been tied to airline status or premium credit cards. By making lounge bookings available through the GlobalTix platform, travel businesses can bundle lounge access with flights, accommodation, and other services, creating new revenue streams while enhancing the passenger experience.
“For too long, airport lounge access has only been tied to airline status, premium credit cards. This partnership changes that,” said Chanel Leong, Chief Commercial Officer of GlobalTix.
Becky Lim, Chief Sales Officer of Plaza Premium Group, added: “Our mission has always been to make world-class airport hospitality accessible to every traveller.”
The move aligns with PPG's broader strategy to expand its distribution network. Earlier this year, the group committed $20 million to Australian lounge expansion, and it recently debuted a new lounge at Julius Nyerere International Airport in Dar es Salaam. These initiatives reflect PPG's push to grow its footprint in both established and emerging markets.
GlobalTix, founded in 2013, connects more than 180,000 travel products with a global network of over 15,000 resellers. The platform is widely used across Asia-Pacific for attractions, tours, and activities, and this partnership extends its reach into the airport services segment.
Plaza Premium Group operates airport lounges worldwide and serves approximately 30 million passengers annually. The company's portfolio includes lounges in major hubs such as Hong Kong, Singapore, Bangkok, and Sydney, among others.
For travel agents and OTAs, the integration offers a seamless way to add lounge access to their offerings without the overhead of managing multiple supplier contracts. The real-time inventory and instant confirmation capabilities are particularly valuable for last-minute bookings and dynamic packaging.
The partnership also supports the growing trend of experience-led travel, where travellers seek added comfort and convenience. As noted in recent industry discussions at WTM London, accessibility and personalization are becoming key differentiators for travel brands.
With the initial rollout covering 10 Asia-Pacific hubs, the partnership is set to benefit both business and leisure travellers who value lounge access as part of their journey. The expansion plans suggest that more locations will be added in the coming years, further solidifying PPG's position as a leading independent lounge operator.
