HBX Group International plc has named co-founder Carlos Muñoz as its new chief executive officer, effective December 1. The appointment, announced on November 6, follows a comprehensive search by the board to find a leader for the company's next growth phase after the retirement of former CEO Nicolas Huss on September 30.
Muñoz, who will also become an executive director on the HBX Board, brings nearly 30 years of travel industry experience. He previously served as deputy CEO, chief commercial officer, chief operating officer, and managing director within the group, leading global commercial strategy, product innovation, and operational integration across Europe, Asia, and the Americas.
Board confidence in Muñoz's leadership
HBX Group chair James Bilefield praised Muñoz's appointment, saying: "Carlos is an outstanding leader with a deep understanding of HBX Group, its people and its markets. As a co-founder and former senior executive of the business, he combines extensive industry knowledge with a strong technology background and a proven track record in platform development, innovation, commercial leadership, and operational delivery. His ability to bring together technology, data and business strategy will be particularly important as AI creates new opportunities across the travel industry."
Bilefield also thanked interim CEO and CFO Brendan Brennan for his leadership during the transition, noting his professionalism in providing continuity and stability for the business.
Muñoz, who was elected to the board as a non-executive director at the Annual General Meeting on February 12, 2026, said: "HBX Group has been an important part of my professional life for many years, so it is a great privilege to have the opportunity to lead the business as CEO. We have exceptional people, strong relationships with customers and partners around the world, and a leading position in B2B travel technology. As AI and digital innovation reshape our industry, I look forward to leveraging our technology solutions, data capabilities and talented teams to accelerate execution, unlock new opportunities for growth and create long-term value for our partners and shareholders."
HBX Group, a major player in B2B travel technology, operates a platform that connects travel sellers with suppliers, including hotels, airlines, and car rental companies. The company's clients range from online travel agencies to traditional tour operators, and its technology underpins booking and distribution for many of the industry's largest names.
The leadership change comes at a pivotal time for the travel sector, as companies increasingly invest in AI-driven personalization, dynamic pricing, and operational efficiency. Muñoz's background in both commercial and technology roles positions him to steer HBX Group through this transformation, with a focus on data-driven decision-making and platform innovation.
Industry observers will watch how Muñoz balances the company's existing partnerships with new initiatives, particularly in areas like corporate restructuring and regional market dynamics. His appointment signals a return to the founding vision of the company, which has grown from a small startup to a global technology provider.
Muñoz's immediate priorities will likely include accelerating the rollout of AI-powered tools for travel sellers, expanding the company's data analytics offerings, and strengthening its position in emerging markets. With his deep knowledge of the business and its customers, he is expected to hit the ground running, avoiding the typical learning curve for new executives.
HBX Group's board expressed confidence that Muñoz's leadership will drive long-term value for partners and shareholders, as the company continues to evolve in a rapidly changing travel landscape.
