The inaugural China International MICE Exchange (CIMX) is set to open from 3–5 November 2026 at the China National Convention Center Phase II in Beijing. Organizers expect 150 exhibitors from China and markets across Asia, Europe, the Middle East and Africa, alongside 350 hosted buyers comprising corporate planners, MICE agencies, travel and incentive specialists, and association representatives. An additional 5,000 industry professionals from China and international markets are anticipated to attend.
CIMX positions itself as China's new international marketplace dedicated to business events, meetings and incentives. The event combines a focused exhibition, a conference spanning six tracks, structured business matching, and a varied networking program. These formats are designed to give professionals ample opportunities to exchange insights and forge cross-border partnerships within China's vast MICE and business travel market.
Exhibitor lineup spans destinations, venues, hotels and airlines
Destinations and convention bureaus from 18 countries and regions will be present, including the Beijing Municipal Bureau of Culture and Tourism, with distinct pavilions from Dongcheng and Shijingshan districts, Hainan Province, Tianjin CITS, and Shanghai Lin-gang Special Area · Dishui Lake Tourist Resort. International representation includes Abu Dhabi Conventions & Exhibition Bureau, Azerbaijan Tourism Board, Catalan Tourist Board, Dubai Business Events, Malaysia Convention & Exhibition Bureau, Business Events Sarawak, Sabah Convention Bureau, Singapore Tourism Board, South African National Convention Bureau (including Wesgro – Cape Town and Western Cape Convention Bureau), TURESPAÑA and Visit Qatar.
Convention and exhibition centers and special venues will be represented by Beichen Jingxi Sci-Fi (Beijing) Convention & Exhibition, Beijing Guoce International Convention and Exhibition Center, Hainan International Convention & Exhibition Center, Kuala Lumpur Convention Centre, Malaysia International Trade and Exhibition Centre (MITEC), National Convention & Exhibition Center Tianjin, Ocean Flower Island International Convention & Exhibition Center Hainan, and Shanghai Tower.
Hotel groups exhibiting include AYANA Hotels and Resorts, Club Med Lifestyle Group, Donghu Group, Langham Hospitality Group, Lopesan Hotel Group, Meliá Hotels International, NUO Int'l Hotel Management, and Sands Resorts Macao. Airlines participating are Air Astana, Air China, EGYPTAIR, Turkish Airlines, and Qatar Airways. MICE service providers, DMCs, technology vendors, and tour operators on the show floor include 61kingdom, ALIFANTE INTERNATIONAL TOURISM AND CULTURAL EXCHANGE GROUP, Beijing Haiyue Convention & Exhibition, BOHEMIA, ERARSLAN TURIZM TEKSTIL, EventMe, HuiBan (Shanghai) Technology, Shanghai Exhibition Information Technology (EXPOTEC), Shanghai MICE Business Consulting, SMARTWORKS, and Yinjian International Travel Service.
Beijing is the Official Support and Host City Partner, while Tianjin, Hainan and Shanghai Lin-gang join as Official Destination Showcase Partners. EgyptAir is the Official Airline Partner of CIMX 2026.
Structured business matching and conference program
CIMX places a strong emphasis on meaningful, structured business engagement. Its hosted and trade buyer program with a business matching system is designed to facilitate targeted conversations between buyers and suppliers through pre-arranged meetings. This approach helps participants make better use of their time and identify potential partners aligned with their business scope and needs.
For exhibitors, CIMX provides a platform to showcase offerings to relevant decision-makers, build relationships with prospective clients, and explore new business opportunities. For buyers, the show offers direct access to a diverse range of destinations, venues, services and solutions, helping them identify potential partners and explore ideas for future meetings, incentive programs and corporate events.
The CIMX Conference complements the marketplace with a program focused on professional development, industry trends and forward-looking discussions. Developed in collaboration with leading organizations, senior experts and experienced practitioners, the program spans six conference tracks, 40 topics and 120 speakers, covering key issues shaping the business events sector.
Leading industry associations and organizations supporting CIMX include the MICE Committee of China Association of Travel Services, China Advertising Association Event Marketing Committee, CCPIT, Sourcing China, PCMA, GBTA, ICCA, and SITE. Their participation strengthens CIMX's recognition in their member circles and promotes the exchange of industry knowledge, creating further opportunities for professionals to engage with the perspectives, expertise and networks shaping the business events sector.
“As China's MICE market further grows and matures, its impact will increasingly be measured by the quality of experiences and the business value they deliver. China's role in the global MICE value chain is evolving—as a source of demand, a host for international events and a contributor of expertise and innovation,” said Nikolaos Swoch, Director of CIMX. “Our ambition with CIMX is to accompany and support that evolution: to give China's capabilities greater international visibility, while ensuring that understanding, knowledge and opportunity flow in either direction.”
CIMX arrives at a time when China's business events sector is expanding rapidly, with new venues and destinations vying for international attention. The event's structure, with its emphasis on pre-arranged meetings and a diverse buyer base, reflects a broader trend in the MICE industry toward more efficient and outcome-driven networking. For travel professionals, CIMX offers a rare opportunity to access China's vast market and connect with key decision-makers from across the globe.
As the global MICE community gathers in Beijing, CIMX 2026 is poised to become a significant platform for business exchange and industry insight. With its comprehensive exhibitor lineup, structured matching, and robust conference program, the event is set to deliver tangible value for all participants.
