Cruise.co.uk has unveiled its '5* Luxury for Less' campaign, offering savings of up to £1,500 per person on a series of Oceania Nautica sailings. The adults-only cruises, departing from Southampton in summer 2027, are part of an exclusive charter programme with Hays Travel, providing a no-fly option for UK travellers.
The campaign, valid until 31 August 2026, covers four luxury itineraries. Highlights include the seven-night 'No Fly Norwegian Fjords & Nordic Light' departing 20 July 2027, priced from £1,599 per person, and the 12-night 'No Fly Grand Iberian & Morocco Tapestry' setting sail on 27 July 2027, from £2,899 per person. Additional options include the eight-night 'No Fly Vineyards, Canvases & Chateaux' and another seven-night Norwegian Fjords cruise in August 2027.
All sailings include meals in speciality restaurants, onboard Wi-Fi, and gratuities. Guests also receive complimentary champagne, wine, and beer during meals, plus soft drinks and speciality coffees throughout the ship.
All-inclusive luxury at a reduced price
Tony Andrews, managing director of cruise.co.uk, emphasised the value proposition: “The value of this campaign goes beyond the initial saving, with dining, drinks, Wi-Fi and gratuities all included, guests can enjoy a five-star experience without worrying about mounting extras.”
This initiative marks the first luxury cruise charter collaboration between cruise.co.uk and Hays Travel, following Hays Travel's acquisition of Victoria Travel Group in 2025. The partnership leverages both companies' strengths in the UK cruise market, with Hays Travel's extensive retail network complementing cruise.co.uk's digital platform.
The no-fly element is a key selling point for UK travellers who prefer to avoid airport transfers and flight connections. Southampton's proximity to major population centres makes it a convenient departure point, and the summer 2027 timing aligns with peak holiday demand.
With limited availability, potential cruisers are encouraged to book early to secure their preferred cabin category. The campaign reflects a broader trend in the luxury cruise sector, where luxury travel continues to defy headwinds with strong 2026 bookings.
Oceania Nautica, part of Oceania Cruises' fleet, is known for its intimate size and gourmet dining. The ship underwent a refurbishment in 2022, enhancing its public spaces and staterooms. This charter programme allows cruise.co.uk to offer exclusive pricing and amenities that are not available on regular sailings.
Travel agents can benefit from this campaign by promoting the all-inclusive nature of the cruises, which simplifies the selling process. The included gratuities and beverage packages reduce the total cost of ownership for clients, making luxury cruising more accessible.
The campaign also aligns with the growing demand for expedition and luxury cruises in Europe, as travellers seek immersive experiences without the hassle of flights. Cruise.co.uk's partnership with Hays Travel is expected to expand, with more charter programmes likely in the future.
For more information, travel professionals can contact cruise.co.uk's trade team or visit their agent portal. The booking window closes on 31 August 2026, so early engagement is advised.
