Travel professionals seeking cost-effective options for clients can now leverage FunPass, a digital all-in-one pass launched by EBG that delivers up to 50% discounts on major US attractions. Currently available in New York City, Los Angeles, Las Vegas, San Diego, Oahu, and Atlanta, the pass is slated to expand to Miami and additional destinations later this summer.
FunPass consolidates iconic experiences into a single mobile-accessible pass, eliminating the need for separate bookings and extensive research. This streamlined approach allows agents and operators to offer curated itineraries with guaranteed savings, appealing to budget-conscious travelers during peak seasons.
Attractions and partnerships
The pass includes access to high-demand venues such as Disneyland Resort, Universal Studios Hollywood, Disney's ALADDIN on Broadway, The Empire State Building, Mystère by Cirque du Soleil, High Roller, San Diego Zoo, and LEGOLAND California Resort. These partnerships span theme parks, live entertainment, and cultural landmarks, providing a diverse portfolio for travel sellers.
Patricia Rogers, Vice President of Public Relations at The Tag Experience, emphasized the product's utility: "FunPass is positioned as a new category of travel tool, combining convenience, curated discovery, and savings in one streamlined experience." This positioning aligns with industry trends toward digital solutions that simplify trip planning for end consumers while offering margin opportunities for intermediaries.
Industry context and relevance
The launch coincides with heightened demand for value-driven travel products. Similar to how Emirates offers complimentary Dubai hotel stays to enhance package appeal, FunPass provides a bundled discount model that can be integrated into broader travel packages. For tour operators and travel agents, this pass reduces the complexity of multi-attraction bookings and can be marketed as a premium add-on.
EBG, known for its travel and entertainment products, leverages its existing distribution network to reach both consumers and trade partners. The digital nature of FunPass allows for real-time redemption and inventory management, a feature increasingly expected by modern travelers. As families prioritize experiences without overspending, this tool addresses a clear market gap.
Looking ahead, the planned expansion to Miami and other cities will broaden the pass's geographic footprint, potentially including attractions tied to immersive attractions similar to Magnicity's Euromast reopening. Travel professionals should monitor these developments to align client recommendations with new offerings.
For agents and operators, FunPass represents a practical upsell opportunity. By bundling the pass with flights, hotels, or cruises, they can enhance overall trip value. The savings of up to 50% on gate prices also provide a competitive edge in price-sensitive markets. As the summer travel season intensifies, early adoption of such tools could differentiate service offerings.
In summary, FunPass delivers a tangible solution for cost-conscious travelers while simplifying the booking process for industry professionals. Its curated selection of top US attractions, combined with digital convenience, positions it as a relevant addition to the travel technology landscape. Further details on trade partnerships and commission structures are expected as EBG rolls out the pass to additional cities.
