Two of Europe’s most prestigious lakeside hotels — Il Sereno Lago di Como and Kulm Hotel St. Moritz — have partnered to offer a new cross-border luxury driving experience. The “Lake to Lake” supercar journey, available from 12 June to 30 August 2026, combines high-end hospitality with the thrill of navigating alpine roads between Italy and Switzerland.
What the Package Includes
The itinerary begins with a two-night stay at Il Sereno Lago di Como, where guests can enjoy Michelin-starred dining and private lake excursions aboard Ernesto Riva self-drive boats. After exploring Lake Como, participants drive through the historic Maloja Pass to reach Kulm Hotel St. Moritz. There, they check into Junior Suites and receive a relaxation massage at the Kulm Spa. The package also includes access to golf, tennis, and paddleboarding at the St. Moritz property.
Il Sereno, recently awarded the Condé Nast Traveller Triple Crown, offers waterfront suites with panoramic lake views and an infinity pool. Kulm Hotel, with its long heritage in alpine hospitality, blends traditional charm with modern amenities.
“This collaboration between Il Sereno Lago di Como and Kulm Hotel St. Moritz is a natural expression of that community, where two distinctive destinations come together to offer travellers a more immersive and meaningful journey,” said Dean Bannon, Vice President of Member Success & Development at The Leading Hotels of the World.
The partnership reflects a broader trend in luxury travel where hotels and destinations create curated, multi-stop experiences. For travel professionals, this type of product — combining two iconic properties with a driving route — offers a template for cross-border packages that appeal to high-net-worth clients seeking exclusivity and adventure.
Both hotels are members of The Leading Hotels of the World, which continues to facilitate such collaborations among its portfolio. The journey is bookable directly through each hotel or via preferred travel advisors.
For agents and tour operators, this package represents an opportunity to upsell clients on a premium, multi-destination itinerary. The driving element — using a supercar — adds a layer of exclusivity that differentiates it from standard luxury hotel stays. Similar concepts have emerged in other regions, such as boutique cruise lines offering hyper-local itineraries, but the land-based driving format remains relatively niche.
The Lake to Lake journey is limited to the summer season, which aligns with peak travel demand in both Lake Como and St. Moritz. Hoteliers and destination marketers should note how such collaborations can drive incremental bookings during high season while reinforcing brand positioning.
As the luxury travel segment continues to recover and evolve, partnerships like this one between Il Sereno and Kulm Hotel demonstrate how properties can leverage their unique locations and amenities to create memorable, shareable experiences. For travel advisors, the key selling points are the seamless combination of two top-tier hotels, the scenic drive, and the added spa and dining inclusions.
