MICE
Latest MICE news and updates.
Vietnam unveils MICE strategy to compete with regional hubs
Vietnam launched a new MICE tourism strategy at ITE-HCMC, targeting growth from $7.3B in 2025 to $10.3B by 2031. The plan emphasizes cross-b
ITE HCMC marks 20 years as Vietnam's travel sector accelerates
ITE HCMC returns for its 20th edition from 27-29 August at SECC, featuring 520 exhibitors and 21,000 pre-scheduled B2B meetings. The expo hi
Le Méridien Saigon upgrades ballroom with high-tech event capabilities
Le Méridien Saigon has opened a renovated ballroom with a 12-metre LED screen, 360-degree audio, and adaptive lighting. The venue aims to si
Malaysia targets US$8bn business travel revenue as ASEAN chair role begins
Malaysia projects US$8bn in business events impact by 2030. MyCEB has secured 416 international events through 2030. As ASEAN chair, the cou
Maharashtra launches convention bureau to boost MICE tourism
Maharashtra has launched India's first state Convention Bureau to attract global MICE events. The initiative, announced at IMEX Frankfurt, f
PATA Travel Mart 2026: ASEAN emerges as MICE hub amid Gulf airspace closures
PATA Travel Mart 2026 concluded in Kuching, spotlighting ASEAN's potential as a MICE destination amid Middle East flight disruptions. Expert
PATA Travel Mart in Kuching spotlights secondary destinations as overtourism pressures grow
PATA Travel Mart 2025 was held in Kuching, Sarawak, a deliberate move to showcase secondary destinations. CEO Noor Ahmad Hamid called it a c
PATA Travel Mart 2026 opens in Kuching, spotlighting Sarawak as Borneo gateway
PATA Travel Mart 2026 opened at Borneo Convention Centre Kuching with over 1,100 delegates from 48 nations. The event marks PATA's 75th anni
Spalba signs two Vietnam resorts to boost MICE platform
Spalba has signed two Vietnam properties, Angsana Lăng Cô and Banyan Tree Lăng Cô, to expand its B2B event marketplace in Southeast Asia. Th
PATA Travel Mart 2026 opens in Kuching as association marks 75 years
PATA Travel Mart 2026 opened in Kuching with a Knowledge Forum focused on AI, digital transformation, and community-led tourism. The event m
MITEC celebrates nine years as Malaysia's global business events hub
MITEC marks nine years as Malaysia's premier business events venue, hosting over 600 events and 2.9 million visitors in 2025. The centre pro
TMX 2027 to spotlight MICE innovation and sustainability in Bangkok
TMX 2027 will take place 29–30 April at IMPACT Bangkok, with over 100 exhibitors and 4,000 trade visitors expected. The event will feature 2