Millennium Hotels and Resorts has reopened the Millennium Premier Hotel New York Times Square following a comprehensive renovation of all 124 guest rooms and public spaces. The property, located at 133 West 44th Street, now positions itself as a calmer, boutique-style alternative within steps of Broadway theatres, Fifth Avenue, and Rockefeller Center.
The redesign transforms the hotel into a quiet mid-block oasis. Guest rooms feature floor-to-ceiling windows, sleek furniture, and warm finishes that blend city views with a residential feel. Work-friendly desks and contemporary fixtures cater to both business travellers and leisure guests seeking space between meetings and shows.
Arrival experience has been reimagined with a lounge-style check-in area staffed by locally knowledgeable hosts. Redesigned common spaces include a lobby lounge, fireplace lounge, and an elevated Club Lounge scheduled to open by early October 2026. The property aims to encourage lingering and conversation away from the Times Square bustle.
Millennium Hotels and Resorts operates more than 145 properties globally. Senior leadership framed the renovation as an investment in asset value and a statement of intent to grow the Millennium brand in high-stakes urban hubs while maintaining a personal, contemporary guest experience.
Loyalty Promotion Drives Direct Bookings
To celebrate the relaunch, the group is offering a MyMillennium-exclusive deal. Members who book a stay of three nights or more at the Millennium Premier New York Times Square can earn 50,000 bonus MyPoints, plus complimentary breakfast each morning. The booking window runs from 1 May to 31 August 2026, with stays valid from 1 June to 30 September 2026. One bonus award is available per member per calendar month, and points are credited within five to seven business days after checkout, valid for three months.
MyMillennium members earn and redeem points across more than 145 participating hotels worldwide, with benefits including discounted members-only rates, complimentary Wi-Fi, dining savings, room upgrades, and free-night redemptions. The promotion is available via millenniumhotels.com, the MyMillennium app, or direct with the hotel.
The reopening signals continued confidence in the New York market and the broader U.S. hospitality sector. For travel professionals, the property offers a boutique-scale option in a prime Midtown location, appealing to clients who want Times Square proximity without the noise of a mega-tower lobby. The loyalty incentive may also encourage repeat business and direct bookings.
For context on other recent hospitality investments, see our coverage of The Capital Hotel, Apartments & Townhouse Reopens After Refurbishment in Knightsbridge and W Kuala Lumpur Blends Heritage and Modernity to Redefine Urban Hospitality.
