Emirates Skywards, the loyalty programme shared by Emirates and flydubai, has launched a winter promotion designed to reward members who book hotels, car rentals, and holiday packages during the upcoming travel season. The offer runs from 29 October to 30 November 2026, with travel completion required by 31 January 2027.
Under the terms, members earn double Skywards Miles on eligible hotel stays and car rentals booked through the programme’s partners. In addition, bookings made via Emirates Skywards Hotels and Emirates Holidays qualify for a 50% bonus on Miles earned. The promotion also includes a 25% bonus for members who convert ALL Accor Reward points into Skywards Miles, providing an extra incentive for frequent travellers who hold points across multiple loyalty ecosystems.
Key booking windows and deadlines
To take advantage of the offer, members must complete their bookings between 29 October and 30 November 2026. Hotel stays and car rentals must be completed by 31 January 2027. For Emirates Holidays packages, the booking deadline is slightly earlier – 26 November 2026 – so travel advisors and their clients should note the distinction when planning year-end trips.
The promotion is part of a broader effort by Emirates Skywards to increase engagement during the winter months, a period when many travellers are planning holidays to warmer destinations or festive getaways. The programme has been expanding its network of travel and lifestyle partners, giving members more ways to earn and redeem Miles beyond flights.
For travel professionals, the offer presents a clear opportunity to upsell ancillaries such as hotel nights and car hire when booking Emirates or flydubai flights. The double Miles on hotels and cars, combined with the 50% bonus on packages, could be a compelling talking point for agents advising clients on winter itineraries.
Emirates Skywards has also been active in promoting its Mile-A-Minute Dubai bonus for winter, which rewards members for spending in the emirate. That initiative, along with the current hotel and car promotion, underscores the programme’s focus on driving member spend across its partner network.
The winter promotion aligns with broader industry trends, as airlines and loyalty programmes seek to capture traveller interest in seasonal offerings. For example, Yuzawa Snow Link unites three Niigata resorts for the 2026 winter season, while Finnair expands its winter Lapland and Norway network from the UK and Ireland, indicating strong demand for cold-weather travel. Conversely, Asia's dive tourism surges as winter travellers seek warm-water escapes, a segment that could benefit from the Skywards offer on hotels and packages.
For hoteliers and car rental partners, the promotion is a chance to attract high-value Emirates Skywards members during a period that can be softer in some markets. The programme’s reach, spanning Emirates’ global network and flydubai’s regional routes, offers partners access to a diverse customer base.
Travel advisors should also note the Accor conversion bonus, which could appeal to clients who hold points from stays at Accor properties. The 25% bonus on conversions may encourage members to consolidate their loyalty balances, potentially leading to more redemptions on Emirates and flydubai flights.
Emirates Skywards has not disclosed the total value of the promotion, but the combination of double Miles, package bonuses, and conversion incentives is likely to generate significant member activity. The programme continues to evolve, with recent enhancements aimed at making Miles more flexible and rewarding.
As the winter travel season approaches, the promotion is well-timed for both leisure and business travellers. Whether clients are heading to the slopes, escaping to warmer climates, or planning a festive city break, the opportunity to earn bonus Miles on ground components adds tangible value.
For more on how loyalty programmes are adapting to seasonal travel patterns, see our coverage of mountain resorts shifting to year-round offerings and Helsinki's winter light art reshaping urban tourism. These stories highlight the evolving strategies destinations and programmes are using to attract visitors during the colder months.
